The Growth Genius · 2023-12-22 · 28 min
Embark on a transformative journey into the intricate world of brand building with Anuja Mishra, the dynamic EVP & Chief Marketing Officer at Honasa Consumer. In this episode of The Growth Genius, join Anuja and Infidigit's Sr. VP - Revenue, Mehul Ashar, as they unravel the art and science behind crafting and nurturing a brand that resonates. Anuja's Role at MamaEarth: Anuja shares exclusive insights into her pivotal role at MamaEarth, offering a glimpse into the strategic decisions and innovative approaches that have contributed to the brand's remarkable success. Evolving Consumer Needs: Discover how consumer needs have evolved over the years and how MamaEarth has adeptly navigated these changes, staying at the forefront of meeting evolving expectations. Navigating Digital Advertising Challenges: Delve into the benefits and pitfalls of navigating the ever-changing landscape of digital advertising in the modern era. Learn how MamaEarth has effectively embraced change to stay ahead in the game.
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