The Green Room · 2026-04-28 · 35 min
Companies are investing more than ever in technology to transform their businesses. But the full impact isn't being felt. Most organisations believe they are missing out on up to 50% of the returns they expect from digital transformation. So, what's the missing piece? Do firms need to invest more or does the answer lie in their leadership and culture? From AI to cloud platforms, organisations are undertaking digital transformation in the search for added efficiency, growth and competitive advantage. But change doesn't just happen to systems, it affects people too. If technology is a tool for transformation, is it the people and culture who drive real change? Behind every platform rollout and process redesign are employees being asked to adapt to and buy into a new way of working. And without a culture enabling people to embrace this change, nearly half of leaders say their success will be hindered. So, what role do people have in unlocking tech potential? What does a culture that can supercharge the impact of technology investments actually look like? What foundations need to be built when designing transformation plans?
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