The Great Pursuit · 2024-11-13 · 40 min
Sean Ro, co-founder of Lunar, shares his journey from studying economics and working in tech to launching an innovative craft hard seltzer brand with unique Asian fruit flavors. He discusses the inspiration behind Lunar, challenges in the alcohol industry, and the importance of Asian representation. Sean offers insights into product development, distribution strategies, and the role of community engagement in Lunar’s growth - a valuable episode for aspiring entrepreneurs and beverage enthusiasts. Sean Ro LinkedIn Lunar website Lunar Instagram Show Notes: 03:54 Birth of Lunar: The Inspiration04:42 What is Lunar?16:56 Challenges and Distribution22:01 Scaling Up: From Zero to a Hundred Accounts22:37 The Appeal of a Tangible Product30:04 Cultural Ties in Beverage Sales33:07 Consistency and Patience in Brand Building The Great Pursuit is a podcast that dives into the art and science of finding product market fit. Through in-depth conversations with founders, entrepreneurs and investors, we uncover actionable insights to help you go from 0 to 1. This is a public episode.
Inside The Business of Beauty with Manica Blain73 / 100
How Billion-Dollar Beverage Brands Are Built - A Deep Dive with Rudra B. Persaud 
Lessons in Bootstrapping a Brand to $100M: Andy Wang of Vessi
Ep 60 Bridging human expertise with AI to elevate the shopping experience with Theo Satloff (co-founder of Remark)
Ep 58 Compounding your learnings and career with Bryan Mahoney (Co-founder and CEO of Chord Commerce)