The Graham Cochrane Show · 2026-06-23 · 35 min
Courses are dying. Not because they stopped working - because something has changed about what people are actually willing to pay for. Today I’m going to show you exactly what that is, and what to sell instead. And no, it's not one-on-one coaching. There's a model in between a course and a coaching call that almost nobody talks about, and it's the reason my clients are getting better results than they ever did from anything I sold them before. Chapters 00:00 The Decline of Online Courses 05:44 The Shift to Transformation 09:38 Introducing High-Ticket Group Coaching 17:05 The Components of Effective Transformation 21:25 Success Stories and Real-World Applications 29:23 The Future of Coaching and Guidance My new book The Effortless Business is available only here: Take The $10K Offer Challenge Build your $10k offer in 5 days: Graham’s Other Books How To Get Paid For What You Know Rebel: Find Yourself by Not Following The Crowd Follow Graham: Watch More Videos: How To Actually Make Money Online (No-BS Guide) Why Your Course Sales Are Down (And What’s Actually Working Now) How To Future Proof Your Online Business
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