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#5921The Girls in Marketing Podcast34.0 / 100Get badge
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The Girls in Marketing Podcast

Hosted by Girls in Marketing

Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.

116 episodes · publishes weekly · latest 2025-06-19 · ~34 min/episode

Rank

#5921

Substance

34.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#949 of 991

Best B2B Marketing Podcasts →

Across the index

#5921 of 6186

Substance

Top 96%

outscores 4% of the index

Why it scores where it does

The Girls in Marketing Podcast ranks #5921 on The B2B Podcast Index with a substance score of 34.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. A handful of names are dropped (Carrie Rose of Rise at Seven, Rejoice, Grace Andrews, Fiona Bradley) and one chart position is vaguely recalled, but none of these references lead to any substantive content - no metrics from guests, no campaign results, no revenue figures, no concrete timelines beyond broad year references.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

7.0 / 20

This is almost entirely a nostalgic farewell conversation with virtually no actionable insight for a B2B operator. The only semi-useful observations - that team episodes can match big-name guest listens, and that distribution is essential - are surface-level and fleeting, buried under extended personal reflection.

“if a tree falls and nobody hears it, did it fall at all? And it's the same with a podcast. If you record a podcast, you put it up on something like Spotify or Apple Podcasts or YouTube and you don't distribute it, how are you ever going to get listeners?”

“sometimes the episodes that you think are going to do the best because it's a big name or it's a big brand...it's not always the case”

Originality

6.0 / 20

There is no contrarian or first-principles thinking in this episode. Every observation made - big names don't guarantee listens, podcasting takes more work than expected, distribution matters - is a well-worn cliché in podcasting discourse. Nothing a marketer hasn't heard dozens of times.

“it seemed like a good idea. Didn't seem like a lot of effort, which five years later, I would definitely disagree with”

“you don't have to have a huge name or a huge brand on your podcast to really resonate with your audiences”

Guest Caliber

6.0 / 20

There are no guests in this episode - it is a two-host retrospective. The hosts themselves are founders of a marketing education community but share no deep practitioner expertise or hard-won operational knowledge during this conversation; they speak almost entirely in emotional reflection rather than professional analysis.

“this is our final episode”

“my very first day at Girls in Marketing, I was actually recording some episodes”

Specificity & Evidence

8.0 / 20

A handful of names are dropped (Carrie Rose of Rise at Seven, Rejoice, Grace Andrews, Fiona Bradley) and one chart position is vaguely recalled, but none of these references lead to any substantive content - no metrics from guests, no campaign results, no revenue figures, no concrete timelines beyond broad year references.

“I think it was three. We hit in, like, the business, UK business charts on Spotify”

“Carrie Rose, who is the CEO and co founder of Rise at seven. And she was then as well. And at the time that for me was such a big mom because she was such a influential figure”

Conversational Craft

7.0 / 20

This is a meandering, mutual-validation farewell chat between two co-hosts with no guests to probe, no substantive claims to challenge, and no moments of productive disagreement. Questions are almost non-existent; what passes for them are soft, leading prompts like 'have you got any particular guests, standout memories.'

“I'm not really sure how to do this”

“I don't know whether you've got any particular guests, standout memories from some of the early seasons”

Standout episodes

  • S6 Ep 10 - The End of The Girls in Marketing Podcast 💔

    2025-06-19

    34

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • S6 Ep 10 - The End of The Girls in Marketing Podcast 💔

    2025-06-19 · 28 min

    34 / 100

Frequently asked

What is The Girls in Marketing Podcast's substance score?
The Girls in Marketing Podcast scores 34.0 out of 100 for substance and ranks #5921 on The B2B Podcast Index. That puts it ahead of 4% of the B2B podcasts we rank and #949 of 991 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Girls in Marketing Podcast worth listening to?
The Girls in Marketing Podcast is ranked on The B2B Podcast Index with a substance score of 34.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The Girls in Marketing Podcast?
The Girls in Marketing Podcast is hosted by Girls in Marketing.
How often does The Girls in Marketing Podcast publish?
The Girls in Marketing Podcast publishes weekly, has 116 episodes, released its most recent episode on 2025-06-19.
Which The Girls in Marketing Podcast episode should I start with?
Our highest-scoring recent episode is "S6 Ep 10 - The End of The Girls in Marketing Podcast 💔" (34/100) - a good place to start.

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Topics this show covers

The themes that come up most across this show's episodes.

Girls in Marketing PodcastLiverpool Podcast StudiosTeam episodes formatGuest episode coordinationCareer progression contentGirls in Marketing membershipSEO courseCarrie Rose / Rise at SevenRejoice (SEO expert)Fiona Bradley

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