
Hosted by Jon Buford & Fintan Costello
The global gambling industry is fast moving and always changing, staying on top of things is hard for industry professionals.
280 episodes · publishes weekly · latest 2026-07-02 · ~68 min/episode
Rank
#4671
Substance
51.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
General rank
#216 of 271
Across the index
#4671 of 6186
Substance
Top 76%
outscores 24% of the index
The Gambling Files ranks #4671 on The B2B Podcast Index with a substance score of 51.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Stuart Hunter is a legitimate senior practitioner running major B2B gaming events, which is genuinely relevant experience. However, he appears here primarily as a sponsor/promotional guest and the conversation never extracts operational depth or hard-won lessons from his actual expertise.
Averaged across 1 recently scored episode, with cited evidence.
The episode is predominantly a sponsored promotional chat about IGB Live logistics with very little that a B2B operator couldn't find on the event website. Long irrelevant tangents (pickpocketing anecdotes, hoodie/mum story, birthday chat, merch) consume a substantial portion of runtime, leaving only a handful of concrete updates.
“There is complimentary drinks post show, there's great sponsorship, even broadcasting some World cup”
“we've taken over the whole of the Fox, which is great British boozer at the bottom of Excel”
The one mildly interesting strategic idea is the deliberate decision not to scale IGB Live to ICE proportions and instead position it as a curated, intimate counterweight - but this is stated briefly and not explored with any depth or evidence. Everything else is standard event promotion.
“RGB Live, we almost want to be a bit more of the antithesis to that”
“who wants another big igaming event that's just a little bit loose around the edges? I think there's enough of those”
Stuart Hunter is a legitimate senior practitioner running major B2B gaming events, which is genuinely relevant experience. However, he appears here primarily as a sponsor/promotional guest and the conversation never extracts operational depth or hard-won lessons from his actual expertise.
“Still Managing Director of World Gaming Events. So I look after all the cool live stuff in, uh, World Gaming, which includes the aforementioned shows, ICE Barcelona, IGB Affiliate, Barcelona, and IGB Live”
“we've never run an event that has been a cookie cutter the year before”
There are some concrete specifics - named venues (The Fox, The Savoy, Aquashard/Shard), named financial partners (Morgan Stanley, Blackstone), and a new M&A Summit - but no attendance figures, revenue data, growth percentages, or deal metrics are provided. The name-drops feel more like credibility signalling than substantive evidence.
“Relationships like Morgan Stanley, relationships like Blackstone for example. And that has culminated in the launch of an M and A summit”
“if not at capacity now, uh, not far off”
The host is personable but asks almost exclusively softballs ('Tell me some sexy things,' 'What's the most exciting thing?'), never challenges a promotional claim, and allows the conversation to derail into extended personal anecdotes for many minutes. There is no follow-up probing, no pushback, and no attempt to draw out operational lessons from the guest.
“Tell me some sexy things.”
“That's a phenomenal answer. You really should think about politics post Clarion.”
First period on the Index - history builds from here.
1 scored on substance · 61 tracked in total.
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