S1E1 - What is Tracking in Ecommerce

Episode notes

Episode 1 specifically focuses on how tracking bridges the "experience gap" between purchase and delivery, featuring discussions on customer expectations, technological advancements, and the rise of branded tracking experiences. Through conversations with an industry veteran, the episode illuminates how tracking has become a powerful tool for brand building and customer relationship management.

• S1E2 - Why is Tracking so Important in the Customer Experience of Retail44 / 100