The Food Mentor · 2026-02-12 · 30 min
In this episode of the food mentor podcast I chat through “The Holy grail of developing a food or beverage product”. It’s no secret that there are thousands of new brands and products launched every year. There are key reasons why some find success and enjoy rapid growth and many really struggle. Having enjoyed partnerships with key high growth brands in recent years I talk through 8 key elements of reducing the risk of failure and optimising the chances of success. If you send me your email address david@djbfoodgroup.com I’ll email you a short ebook “the holy grail of developing a new brand and product range”. It’s high level, very simple (it may even be obvious to some) but I think it’s helpful if you are on a new product range or new brand development journey. I hope you enjoy this episode of the food mentor podcast. Meet David J Burns David is the founder of DJB Food Group and Creme design helping manufacturers, brands and entrepreneurs develop innovative new products and brands and then distribute into retail. In 2025 David’s clients will have achieved $200 mil in retail sales from brands and product ranges we have developed in the prior 24 months.
Episode #39 Meet Cass Spies Founder & CEO of Twisted Healthy Treats56 / 100Episode #37 Our annual update from Sisters Bec & Narelle at Cubbyhouse CanteenEpisode #36 - Meet Matt Demicoli Co founder and Managing Director of Health LabEpisode #35 Sugira Rubasha chats with David about personal brand and entrepreneurship from humble beginnings.Episode #34 - Meet Fuad and Mehmet the baby faced founders of Pistabella Pistachio Spread.