THE FLIP SIDE with Andy Mai · 2026-06-02 · 47 min
Pille-Riin Tilk is the founder and lead florist of Belfield Blooms , an award-winning Sydney florist known for its modern, natural floral designs and premium wedding and event arrangements. Originally from Estonia, she brings European floristry experience and combines it with Australian influences to create seasonal, high-end floral work. Under her leadership, Belfield Blooms has built a strong reputation for quality, creativity, and beautifully curated blooms for events and everyday occasions. Visit their Website to Learn More! CHAPTERS: 0:00 - Introduction 1:17 - Meet Pille-Riin 1:57 - Why Pille-Riin Opened Belfield Blooms 2:53 - Becoming a Florist at 18 Years Old 3:35 - Pille-Riin Shares How She Knew She Wanted to Become a Florist 4:04 - Starting Her Floristry Career in Australia 4:28 - Pille-Riin Talks About the Flower Cool Room & Keeping Flowers Fresh 5:20 - How Florists Buy Flowers at Flemington Markets 6:11 - Pille-Riin Shares What It’s Like Waking Up Early to Handpick the Best Flowers 6:30 - Australian-Grown vs. Imported Flowers 7:59 - Do Florists Compete With Each Other?
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