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The Femme Podcast artwork

The End of an Era

The Femme Podcast · 1h 3m

0:00--:--

Key moments - from our scoring

Substance score

17 / 100

Five dimensions, 20 points each

Insight Density3 / 20
Originality3 / 20
Guest Caliber4 / 20
Specificity & Evidence4 / 20
Conversational Craft3 / 20

This masterclass marks the official end of Femme, the coaching program Robin and Jackie built together since 2015. Rather than viewing closure as failure, they frame it as a decision rooted in energetic alignment and personal truth - the program no longer resonates with who they're becoming. The hosts explore the emotional and practical layers of this choice, contrasting the ease of the initial decision with the increasing difficulty as it became real. They discuss how their Rebellion program evolved organically from 13 people (The Shift) to over 100 members, becoming highly scalable while remaining deeply connected. Central to their framework is body-based decision-making: distinguishing between mind-generated justifications and authentic soul alignment. They dissect why abandoned strategies like aggressive email marketing never worked - they didn't land in the body as truth. Instead, they emphasize that sustainable business decisions come from internal wisdom, not external pressure or FOMO. The masterclass promises six months of intensive live calls (two to four monthly) for Rebel Millionaire members, delivered with full presence as Femme winds down externally. This episode serves B2B operators and coaches interested in scaling with integrity, understanding energy-based business decisions, and the leadership required to close chapters consciously.

Key takeaways

  • →Closing misaligned business chapters isn't failure but abundance thinking - it creates space for evolution rather than scarcity-driven decision-making.
  • →Body-based decision-making beats logical justification: if a strategy doesn't land in your body as a genuine 'fuck yes,' it won't sustain long-term regardless of its profitability.
  • →The Rebellion scaled from 13 to 100+ members by building the program to evolve with leaders - courses became complete, live calls reduced to monthly, creating genuine scalability while maintaining energetic presence.
  • →Increasing difficulty through major transitions is normal nervous-system activation; sticking to aligned decisions despite discomfort is required for genuine evolution.
  • →Creating copy and content that doesn't excite you - when you've 'run out of things to say' - is a clear signal that a business chapter has reached completion and needs closure.

Guests

Jackie

Topics in this episode

Femme (closing program)Rebel Millionaire (legacy program)The Rebellion (evolving coaching container)Body-based decision-making frameworkRadical self-responsibility in leadershipEmail marketing strategies and abandonmentEnergy alignment in business scalingFemme Power PrinciplesPersonal brand creation and storytellingScalability with presence versus passive income models

Questions this episode answers

Why are Robin and Jackie closing Femme if it's profitable and working well?

They made the decision based on energetic misalignment rather than business metrics - creating Femme content stopped generating excitement, they'd run out of authentic things to say in that container, and their bodies weren't receiving the work anymore, signaling the chapter was complete despite financial success.

What is the Rebellion and how did it evolve?

The Rebellion is their scalable coaching program that evolved from The Shift (13 people, live creation) to The Everything (26 people, courses added) to The Rebellion (100+ people with completed courses, integration calls, and monthly mastermind calls). They designed it to grow and evolve with them.

How are Robin and Jackie handling the six-month transition period?

They're delivering intensive leadership through two to four live calls per month for Rebel Millionaire and Rebellion members, remaining fully present and energized as Femme winds down externally, treating the transition as a powerful completion rather than abandonment.

What decision-making framework do they teach for business choices?

They prioritize body-based wisdom over mind-generated logic: if a strategy, copy, or business decision doesn't land as genuine alignment in your body and excite you, it cannot be the thing you carry forward, regardless of profit potential or what works for others.

How did they launch the Rebellion differently than other programs?

They created the Rebellion organically on a two-and-a-half-hour airplane flight without predetermined branding or team input, mapping it on puke bags, leading with energy first rather than strategy - and it became their most scalable offer.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

3 / 20

The episode is almost entirely composed of coaching-industry platitudes about alignment, frequency, and manifestation with negligible actionable insight for a B2B operator. The few semi-concrete points (build foundations before going on instinct; email tactics that don't feel authentic don't convert) are buried in layers of motivational filler and never developed with any rigour.

closing chapters and allowing yourself to let go of things that are not in complete and total alignment with where you want to go are actually creating scarcity
anything that doesn't land in your body, anything that your soul doesn't receive as an entire fuck, yes, Literally cannot be the thing that you carry forward

Originality

3 / 20

Every major idea recycled wholesale from the spiritual-entrepreneurship canon: manifesting, energetics, human design authority types, 'abundance is sometimes less,' 'decide from power not fear.' There is no contrarian claim, no first-principles reasoning, and no idea that challenges received wisdom in any meaningful way.

we have been conditioned to believe that abundance is more. And in a lot of ways it is. But abundance is also letting go
this friction, for me, it's like, um, life pulling me by a conversation or a message or an opportunity

Guest Caliber

4 / 20

Both hosts are lifestyle-coaching practitioners who built a small membership community in the personal-development space; their peak membership is cited at 100+ people. There is no evidence of scaled B2B operations, sophisticated go-to-market expertise, or domain knowledge transferable to a serious operator audience.

we stepped into the coaching industry at the beginning of 2018
I think we started with 13 people, the everything. The next year there were 26 people. There are over 100 people inside the rebellion

Specificity & Evidence

4 / 20

The only concrete data points are membership counts (13 → 26 → 100+) and pricing figures ($3,333 / $597 per month, original $10,000 price point). Revenue claims of 'millions' are never substantiated, conversion rates and business P&L are absent, and every strategic claim is stated in vague energetic terms rather than supported by evidence.

I think we started with 13 people, the everything. The next year there were 26 people. There are over 100 people inside the rebellion
It is not a $10,000 course like we originally planned. It is $3,333 for the full six months. If you want to do a payment plan, it's5.97amonth

Conversational Craft

3 / 20

There is no interviewer; the format is two co-hosts mutually validating each other throughout. One audience question is acknowledged and then used merely as a springboard for more emotional storytelling. There is no pushback, no probing follow-up, and the conversation meanders between personal processing and a sales pitch for their closing program.

And I love what Fabi asked, um, Jack, how did the shock feel? And how did you react? And Rob, how did you react when you saw that Jack was shocked?
And I think this is where that conviction is. Like, I'm doing the work. I believe in this. I believe in my actions. I believe in myself. Right. And, like, this, in our world, is a complete rebellious act on its own

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Share of words spoken

  • Speaker B60%
  • Speaker A40%

Most-used words

femme41rebel29feel28feels27inside27conversation26millionaire26rebellion24harder23energy20decision20felt20love20hard18jack16complete16

Episode notes

Do you ever wonder what it would feel like? To change it all? To walk away? To go in an entirely different direction? Well, we’re doing it. Boldly bravely we’re moving in different directions with our work. Jak an Energetics Mentor, Rob a Brand Coach Copywriter. There is a new beginning in the air, and while it wasn’t an easy choice…it was the right one. Listen to the End of an Era as we share the process of unchoosing Femme, closing a chapter, and getting excited for the next one. To celebrate everything we learned while scaling running a 7 figure company, building an EPIC brand, and doing it entirely OUR WAY…we have created our legacy course mastermind, REBEL MILLIONAIRE . This 6 month course will reveal the inner workings of our company, how we grew, what worked what didn’t, how to grow a team, how to sell rebelliously, how to lead with your energy, how to brand like a BOSS, and how to scale a business that supports your LIFE ️ Wealth, Power Pleasure…The final chapter! Join us using the link in our bio to change the way you move in your life business.

Full transcript

1h 3m

Transcribed and scored by The B2B Podcast Index.

Speaker A: Foreign.

Speaker B: Welcome to the end of an Era masterclass.

Speaker A: Oh, my gosh. Rob and I have been chatting this morning, and, like, we are about to lead you through a powerful 60 minutes as we close this chapter. As we close, like, this masterclass is what marks, truly marks the end of an era. The end of the era of femme.

Speaker B: The end of an era of femme. And what Jack and I really want you to know is that closing, uh, chapters and allowing yourself to let go of things that are not in complete and total alignment with where you want to go are actually creating scarcity. They're, uh, actually creating weight and heaviness, and they become things that you carry that are slowing you down to actually realize and become who you want to be in that next phase, who you want to be in that next chapter. And this is, I think, the main part of this conversation. Know, there have been so many questions about why, like, oh, my gosh, you guys have built this beautiful, incredible thing. You know, your best friends in business, you. You nailed the brand. The business is making money. Like, it's all working. And I, uh, think the most powerful thing that Jacqueline and I have just called you Jacqueline, that Jacqueline and I can do it again. Have really honed in on through this entire experience is that absolutely nothing is permanent. Absolutely nothing is required for you to get to your next stage other than you being completely, entirely attuned, uh, with who you want to be next, with what matters now, with what's in alignment now, with what feels yucky now, with what's feeling like work or a requirement or a should as we talk about a lot, right? Like being in such attunement to your own energy, your own vision, your own strategy, your own desire to sell, to make money, to be a leader. If that doesn't look on the outside like who you feel like on the inside, then that friction that you're creating will eventually become toxic. It just will. And this, for me, was really part of our conversation in deciding to end femme. Um, and honestly, it's so ironic to me that this is called the end of an era, because to me, it feels like the beginning of everything, right? And so as we made this decision to end femme, it really felt like that friction, rather than letting it linger for so long and becoming a weight, got to be used as positive friction to create momentum in a direction that shot us both in deep alignment with where we want to go. And like, that, to me, is what this conversation is all about. That's what Rebel Millionaire is all about. Our legacy program. That's what the last six months inside the rebellion are going to be about? Okay. Like, what is creating chaos now? What is creating weight now? What is the negative friction that's keeping you stuck, like Velcro? Okay. And, like, these are the conversations I want to have with you here today. I want to take the layers off from them. I want to show you and talk to you about making these major decisions. And we want to talk to you about what comes next. Like, what are we taking with us, uh, from all of these years as business partners? How many years has it been, Jack?

Speaker A: Oh, man, we have been business partners in different ways. I was just reflecting on this the other day. Since 2015. Since 2015. Like, since before you even had babies. 2015. We stepped into the coaching industry at the beginning of 2018.

Speaker B: Yep. And so you can imagine how much comes and goes in that time. You can imagine how much is learned. You can imagine how many impressions are made on us, uh, as leaders, how many impressions are made on our. Our community and every single woman that we get to work with. And this is. This is where we want to have these conversations. This is where we want to talk about, you know, these last seven years or how, ah, eight years as women, as leaders, as, you know, earners, as everything that fem has taught us.

Speaker A: Well, I think one thing here, Rob, and I was going to say earlier when you were calling me Jacqueline, I'm like, really is the end of an era. If you're going to start calling me by a different name over here, um, all of a sudden, you guys, my name is changing, but I still agree with you. When it says the end of the era, it also feels like such a beginning. It feels like a new space for us to lead into. And I feel like this is what we want to always be looking at when we make choices, when we make decisions from a place of our personal power, from our truth, from our alignment. It doesn't mean that it's always going to be easy or comfortable. Like, you know, when we first brought up this conversation together, it felt, like, hard. You know, it felt hard. My husband, when he came into our bedroom after Robin and I first had this conversation, like, I was in a puddle of tears. And he's like, oh, my gosh, like, what's happening? What's going on? And I was like, it feels so, like, right? It feels so true. I was like, I'm so proud of us for speaking our, uh, truth. I'm so proud of us for taking radical responsibility of how we feel and what we want that we're willing to decide. This is the thing that I truly feel as rebel women, as rebel millionaires, it takes this, like, claiming, owning, deciding what you want, being brave enough to speak it out, uh, loud, being brave enough to stand behind your bold decisions. And even when it feels scary, even when it feels like there's hard conversations, when it feels uncomfortable and you're like, playing with edges and other people aren't getting it and other people are questioning, like the why and all of this, it's like, because this is what we want, can we decide and follow through? And when we do that, when we make decisions from a place of power like this, this is making a decision from a state of abundance, from a frequency of. There is more available to me and I'm here for growth. I'm here for growth, evolution, expansion. And when we don't allow ourselves to do that, when we make decisions based on what we currently know, when we make decisions based on what feels or not, like, seems, you know, seems like the right decision to make if you put it out on paper. When we make decisions based on what other people want us to do, we're not making a decision from a frequency of abundance. It's very often rooted in lack of scarcity, fear of, uh, what you don't know on the other side.

Speaker B: What I want to say about this is it felt hard for us. And actually every single layer of it has felt harder and harder and harder and harder. So what did the process look like? Well, let's get into that actually. But what I want to say from my perspective, and I'll be interested to hear what Jack has to say about this, but the initial decision was easy. Like, yeah, this feels super in alignment. And I'm going to share the whole process with you because it's shockingly effortless, but it felt so easy in the beginning. And as we moved through the layers of it, it got harder and harder and harder and harder as we shared it with our community. Like, that was a huge day as we shared it publicly, huge, disruptive day. Ah, at like, emotionally, you know, like that turmoil, that friction. And here it is again as we've been talking at like, closing out all of our contracts. Like, every single element of, um, this change has gotten harder and harder and harder as it's become more real, as it's become more physical and tangible in our realities. But this is the thing. As we manifest what we want, manifest is creation, right? As we create more of what we want and we feel it in our worlds, we freak out. We do as human beings, because the newness that is coming towards us is unpredictable. We. We've never felt it before, we've never experienced it before. We do this all the time, okay? This is where your comfort zone, like your internal systems red system alert goes off and it's like, like, no, no, no, no, don't do that, right? Don't stop drinking. You love to drink. Don't pay that amount of money like you like to save. Don't go running. You're not a runner. Don't close your business. Your business is you. And this comfort zone that comes like on, um, like a shield of armor, protect you from anything that is even good for you, right? It's not just protecting you from danger. It's not just protecting you from bears running at you or bad things happening. It's protecting you from anything that feels even sort of new, right? Because we're such humans of creatures and animals of habit. So this for me was like such an alarm bell, you know, um, just like every time something came up that we had to stay so in conviction and so deeply rooted and grounded in the decision that we knew was right. We see women go through this all the time, ending partnerships, right, like going through divorce or people moving, right, like changing their whole lifestyle or people really diving into personal development because they've hit rock bottom and they really need that something new. It's like once you've made that choice, the only thing you can do is stick to it or you go right back to the old version of you. So this to me is, is what's required of evolution. Having the hard moment, the harder moment, the hardest moment. Until one day that pain of the hardness and the, the shock, when that shock starts to wear off, that our system can recalibrate to something new. That our system can re establish what that new actually looks like, an ease into it. But this is what a lot of the process has looked like. Hard, harder, hardest, harder, harder, harder, harder, harder. And then now what?

Speaker A: And I feel it's likely going to get harder and harder. You know, we've called this the end of the era masterclass. And we've invited you here. We've shared like you get to be with us as we complete this era. And truthfully, there's uh, six months more inside. Like there's six months more where we get to lead where we are beyond excited to lead. Like we've shared this with our internal community, with women inside the rebellion and women inside Rebel Millionaire, which is kicking off later today. We're like these next six Months are going to be led with so much power and so much beauty and so much intention. Our energy for Rob and I, it's like, it's so clear, while feminine, is going to come to completion externally so that we can devote our energy to the women inside for the next six months. And so, of course, that's going to get harder and harder and harder. Women who are joining us in these spaces are going to be on anywhere from two to four live calls with us a month for the next six months. And so it's not about making a decision that's easy. And the thing for us to do as leaders and women standing in alignment with their decisions, standing in their power, is knowing that when we choose from a place of truth within us, when we choose and we stand in it, we expand the energetic field, not only for ourselves, but for those women who are coming into these portals with us. Because we're willing to make the hard choices, have the uncomfortable conversations, and remain open to what's possible. We are constantly attuning our frequency to what comes next in the realm of possibility. So it's not, uh, a closing down of energy. And I think this is why you and I both felt that, like, something off with the words, the end. The end. Because we're not closing in energy. We're not sealing it up. We're actually opening. We're opening for you, we're opening for us. And this is why, you know, Rob, when you said in the beginning, in the beginning, it actually, that decision came in with ease because it felt like truth in our soul. It felt expansive. It felt like an opening. It didn't actually feel like an end. It didn't. It felt like a new beginning. And this is where we often get stuck, right? We don't allow that new beginning to come in because we grip, we clench, we think. Like, we hold on to what we know. We hold on to what is. And then we sit there like, but why isn't it changing? Why are we not transforming? Like, this is an invitation for you to look at when things feel off, just like, even slightly off, what is there for you to look at? What's calling you forward, what's calling next. You know, it's interesting timing always, of how these things, you know, happen as well. Just, um, Friday, there was a conversation happening in the mastermind that I'm part of, and it was on the mastermind call. And I was like, I'll vox you guys in the group after. Because I was like, I think the way that we've set up The Rebellion is like the most genius way. And I ended up being in about two hour back and forth conversation with women who lead their own programs to the Rebellion. And I was like, we set up the Rebellion, like to evolve and grow with us. So first year of the rebellion, I mean, it's shifted. It was called the Everything, the Shift.

Speaker B: Shift.

Speaker A: Again, I'm going to get into the details of this a bit to show you how when you set things up to grow and evolve and then you continue to choose to grow and evolve, it's in alignment. So the first year, the Shift, which, so it's been called the Shift, the Everything, the Rebellion, it's the same thing. It's a year access to our programs. And the first year people joined us live as we created all the programs in the masterclass. In that year, we didn't have any programs and people came into the shift and were part of this big shift with us. In the second year, people came into the Everything and they got access to the courses. As we refined and as we gave birth new courses, it was like, you get it all. You get everything we create. Then this year we let in the Rebellion, which was a mix of replays of courses, new live modules, added integration calls, mastermind calls. And so right now we're sitting in a place where I'm like, the courses feel so complete. Women who are in the Rebellion right now get access to all the courses, get access to the integration calls. And it's like, so now if we continued in the Rebellion for years and years and years to come, it would be like, people have all the courses and Robin and I get to show up every month for One Life Call. We each lead one Life Call a month. Like, we set it up to grow and evolve. And it's so. And it's brilliant. Like that's. I said, I was like, it is brilliant. It is a place I could serve in forever. Because if you guys, I mean, a lot of you guys here, some of you guys here are in the Rebellion, like, you know how much I love showing up on those Mastermind calls every month. So yet it's working, working, working. It is highly scalable and we get to choose something different because it's what is the most aligned for us. Because this is us deciding in our power. But there's hard moments. There's hard moments and deciding there's going to be hard moments in saying goodbye. One of our clients, she's like, you know, get ready for like boxes and boxes of tissue on those last calls. It's going to be hard. We can also navigate through hard. We can hold hard. And we can remain open to receive through the heart.

Speaker B: Yes. And I. I love this. And I don't remember numbers. Like, if you've been in our world for a long time, you know, Jax, the details. Gal with her mega defined Ajna over there. But I remember these numbers. Like the shift. I think we started with 13 people, the everything. The next year there were 26 people. There are over 100 people inside the rebellion. Like, this is the most scalable offer. It is a compilation of, um, our entire Rolodex of programs and courses. You could literally come into the rebellion and decide to change your life. Like, you could do that in there. And we would have one hour each of work every single month. So I had a conversation with my dad yesterday and he was like, my dad loves business and I love to just like get into the meat of business with my dad. And he was like, what are you thinking? Like, this is so wasteful. Without telling me that I was dumb. He was like, you're dumb. He kept throwing all of these ideas at me, like, can't you keep access to these courses open where people just funnel in? Like they just buy it while you're doing stuff? Where is that content going to go? Can't you have it on a platform? And people like, he was literally just trying to create these ideas. It is never about, um, trying to make something fit to squeeze it in the crack to see if this could still be the thing. And yet two things happened. Number one, m like, part of my mind was like, fuck. Like, what are we doing? You know, like, this could still make us a lot of money and serve a lot of people. Like two huge business goals, impact and income. Right? So I was like, uh, trying to like, sift through the ideas and started to get creative with him. And at the same time, my body, the response, like, it couldn't even get into my being. It just sat on the surface and was just like, no. So my mind was like, uh, and my body doesn't even have space for it anymore. And, uh, this is one of the things that I think is really important is we mind fuck everything. We can literally create a reason or an excuse or a logical response to anything that feels comfortable or good or safe or predictable. Anything that bleeds into that feeling of safety. And yeah, you know, that feels easy. That feels like it could be. That feels whatever. Our minds can literally like, magician a reason to stay in something. And I feel like the number one lesson, we teach this in Femme Power Principles. This is a huge chapter of a module inside Rebel Millionaire. It's like, what does radical self responsibility or look like as a leader? At whatever level you want to get to that self responsibility requires you, you to understand where your mind is limiting you. It requires you to understand what your body is trying to tell you, right? And I'm going to use a different example here for a minute because I want to give you real business context, okay? But here's what happens in those moments where we take someone's idea or we say, you know what? Yeah, that will work. That's an easy strategy. Or that could make me money. Or that person tried that thing and that thing worked for them. And this is what my dad was kind of throwing at me, right? These like, you know, treats to a dog being like, take this, take this. And like, okay, one of these things can work and I like it, like, more, more, more. And so in this moment, okay, we have been through this so many times inside fem, um, where we have tried different strategies to scale more, right? Because growth in a business is necessary for so many reasons. But we've tried all these different strategies. There have been specific email sequences. There have been specific email marketing strategies that we have followed to be like, let's amp up our, uh, email marketing because we could sell more through emails. Every single time we take that treat, you know, we're like, okay, let's try this one. The email goes out and it lands in my inbox and my body will not receive it. I, like, see the email. I'm like, oh, uh, you know, like, it's not my words, it's not our soul, it's not our voice, it's not us. And this, to me, in this whole experience is where we got so clear, is like, anything that doesn't land in your body, anything that your soul doesn't receive as an entire fuck, yes, Literally cannot be the thing that you carry forward. So email strategies throw out the window, right? Like, we stopped doing that a long time ago because it never works if it's not from here, right? It's not long term, it's not sustainable, and it's not you. So this is where this feeling really came into running our business. And this is where this decision, you know, even in those moments where we're like, this is working, we have created something epic in that sense is like, yes. And it's not coming from here anymore because there's something different available.

Speaker A: So let's tap into when we say, like, something like email strategies, like, when Rob says email strategies, like, throw them out the window. Here's the thing. There's this, like, voice that's going to want to say to you right now, but email strategies really work for some people. Yes. Because guess what? It feels like in their body, it feels like a yes. They get excited about that email strategy. They get excited about writing those emails. When it lands in their inbox, they're like, oh, my gosh. I like, I want to read the emails, I want to open them, I want to buy the thing I want to do. And so this is where it's important for you again, to tune into that own wisdom. For you to take your power, not give the power to anything external to you, but within. Does this activate me? What's my response to this? Does this light me up in my soul? Does this feel like this is wisdom in coming from in? Or is it something that I'm, you know, competing, comparing, thinking that I have to do? Is it outside of me or is it within me? This is the difference.

Speaker B: That's the difference. Is it giving me energy? Is it propelling me? Is it inspiring me? Am, um, I excited to share it? Right. This has been huge for me, is. I'm so deep, uh, in my personal work right now with branding, with dissecting brands and figuring out how I want to help people create brands that feel so good for us as people and connected. And I'm so in this that every single time I go to share a piece of copy or content, I am, like, busting at the seams. Right. I'm, like, so excited about it. I'm so proud of it. I'm so. It's controversial.

Speaker A: It's.

Speaker B: It's positive friction. There's this, like, momentum in my body that's just like, oh, my God, oh, my God, oh, my God, oh, my God. Let's talk more about this. Let's keep it going. Like, I. I want to write all the time. I want to learn more. That feeling, that momentum is the artistry of your work. Like, trying to be born. It feels good. It feels like a contribution to you as well as to society, right to others. And I will be completely transparent with you creating Femme's copy of Content stopped feeling that way. It just did it. It felt complete. It felt like we have said everything that we are here to say for Femme in the way that Femme, um, currently exists, in the way that we've built Femme. Like, I literally ran out of things to say. That, to me is, like, a very clear indication that our relationship is coming to an end. I think that that is a really significant indicator, like a uh, really powerful piece to pay attention to.

Speaker A: And if we're being honest, like the number one. You know, Rob, when you were talking about, you know, scaling and we try on these different strategies. Well, the numbers that you shared. When we went from like the shift to the everything to the rebellion, what was our strategy in launching the Bell? The Rebellion? If you guys know this story, we came up with an idea on a fucking airplane. We were like, not even meant to be sitting beside each other. We asked somebody to like move seats so we could sit beside each other. And we spent a, what was it like a two, two and a half hour flight. Just like dreaming creation in the sky, in the clouds. We had a layover and we're like, let's not have branding. Let's not have like our team doesn't even know. I was like, oh, I can make us a payment link. Like on my phone. It was like, you know what I mean? And uh, we were just like, let's put it out here. Energy leads first.

Speaker B: And I think the important thing is, and we are going to teach you this inside the Rebellion because it's not blind action, okay? It's like it's not just two girls sitting on an airplane being like, oh my God, let's try this. Like, let's figure this out. You know, I had the puke bags from the thing. We had mapped everything out. You remember, I still have them. They're like my femme keepsake because they represent everything. Because we had the foundation to make these decisions on. We knew what worked in our business. We knew how we wanted to lead. We knew how to build a program, we knew how to market it. We knew who, uh, our sole client was. We knew, we knew, we knew. So we had all these foundations then you get to play, right? And we say this all the time, like marrying that masculine and feminine, having that foundation so that your soul can dance in your business is so important. But this is how easy our business got was that we could have a seven minute conversation, plow through, okay? Sole client, how we want to serve payments, like pricing strategies, building that up, um, having the systems in place, having the team in place so that within an hour we're like generating this entire now hundred plus people year long program in like, I think that flight was like, I don't even know. And we went on so many 10, like it was just this full creative explosion. But within seven minutes, the rebellion was born. And when we landed off that flight, it was launched and it was sold. So it was this, like, this is the most impressive thing about Fem is that it's like a, um, Tetris game where everything that we built inside femme was just like, tick, tick, tick, tick, tick, tick, tick, tick, tick. So that our energy could be those dancing blocks, could be the, like, okay, how do we want to lead now? And what do we know? What's the information we have so that we can make the decisions that are easily going to fit, easily going to serve, and easily going to make money and, and light us up. And I think that truly leading with that decision first or with the energy, uh, first. And having those foundations in place is where so many people get effed up. Because building the foundations is hard. Um, I'm just going to say this and you're probably not going to like it, but it's hard work, right? Like, building those foundations is effort. It just is. And we don't like to talk about that in the coaching industry because nothing's supposed to feel like effort. It's effort, okay? Like building the things that make the things work, it's not fun for me, it's fun for some other people. God bless the people who created them for us who thrive in that space and who thrive in that role and that is the work of their life. I'm so thankful for them. But, but for me it felt like work, okay? And so building those foundations was arduous. It took commitment, it took devotion, it took constant reminders of like what the big vision is, what we're doing here. That was years in the making for us, right? And so once those systems were in place, like if you imagine a Tetris game without the fucking frame, those blocks just fall and they go everywhere. It can't be built, it can't grow up. So that work and that effort which we're teaching you inside Rebel Millionaire, that entire framework like that ground up that holding place for you, without any of that, those decisions on those airplane couldn't be made. Right? Same thing with the email strategy. Like, we know what we know that allows us to make informed decisions. So what doesn't work for us is being like, okay, on, you know, these are the highest open rates and we're supposed to send out five emails a day and these are the most catchy subjects. And let's whatever. Like that just never worked for us. What information we've taken is like a, uh, follow up email, whatever way that looks like is a great idea. Okay? We know we want to say this, this and this in our Emails this week. You create one, I'll create another one and we'll tag team another one and they'll get sent out when they're ready. It's energy driven. But are we taking the actions? Yes. Right, of course we are. We're implementing what we know and we're doing it in a way that we know comes from here. Not here, but here. And um, this to me is what defines that Rebel Millionaire is like you have a conversation with someone, you're like, explain your business model to me. And you're like, okay, how long have you got? Okay. Because my business model is also my self care is also my human design is also my past is also my healing is also my vision is also right. It's like this full encompassing thing that we become rather than something that we do. And that separation for us has not been there for so long. Like we've been our work for so long.

Speaker A: I mean, we said we, we began our work together in 2015. I had a one year old. It was before you had babies. It was before I had my second. So when you say like so long, like it really has been. And this is what I mean, this is why I am so like, again, in hindsight, you guys, ah, as we made this decision to become complete and femme, now seeing it like it was you, you, some of you have said that you saw it coming, some of you said it was a shock. It felt like a shock to me when we like had that conversation. Like, I didn't see it coming. But in hindsight, I see it all coming. I see how it was all set up for us. I see how when we created the idea of Rebel Millionaire and this being, this framework of how we've made millions and the energy and the strategy behind it, how we created this framework, I'm like, of course we decided, we created it in July and of course we decided to launch it in January, not knowing femme was going to come to a complet, but that it gets to be our legacy course. Because it truly is everything that we have brought in to our work. It's the things that have worked that's allowed us to align and grow and scale and refine and do all the things. And it's not a framework of like a blueprint, I should say it's not a blueprint of like, follow this to get this result. It's a framework to allow you like, literally to allow you like once and for all to claim who you are as a leader, as a woman, as a business owner doing it your Way.

Speaker B: Doing it your way, the most important. And, like, uh, like, if I had a highlighter, I would just, like, you know, like, highlight the fuck out of this. Like, doing it your own way. We all know, like, that is the rebellious thing, right? Like, doing it your own way is the rebellious thing. And the reason for that is. Is because of these conversations. Like, our partners, you know, our husbands, like, we're closing down femme. Um, okay, that's been our bread and butter. That's been the foundation upon which we make our family's choices, like our kids, education, savings, our plans moving forward, our togetherness, our everything. So, like, that is a hard conversation. That is a moment of, like, the shock is real, um, having these layers of conversations with ourselves. And I love what Fabi asked, um, Jack, how did the shock feel? And how did you react? And Rob, how did you react when you saw that Jack was shocked?

Speaker A: I mean, I'm fascinated by this question because for me, it implies, like, in the way that things rolled out. And so when I said I was shocked, I was shocked that femme felt complete for me. I was shocked that I was the one bringing the conversation to Robin about femme. Um, feeling complete.

Speaker B: Me too. That was the biggest shock for me, was, like, it was percolating in me like a little science speaker for so long, and I just couldn't, like, it couldn't move from here to here was like my big block. It was in my body, but I couldn't bring it to here because of our friendship, because of the work we've put in, because of Jack's commitment to femme, because of all these things. And so the shock for me was when it went from. When it went from here to here, and it was just actually spoken out loud, actually agreed on, actually easy, actually. Yeah, like, uh, actually real, right? That was the shocking moment for me. And then Jack's shock. So you guys know this, but Jackson, emotional authority. And I'm a, uh, sacral. Like, I'm queen sacral, you know? So the decision for me was already made. It was like, yes. I didn't. I didn't have any shock beyond the yes. The minute. Minute these two things came into alignment, I was like, yes. Okay, here we go. Jack's emotions fully needed to, like, feel it. And there were a lot of tears. There was a lot of blubbering, boxer messages and, like, space. We talked through the night. Like, 4am Um, 1am Um, 3am um, like, I'm up right now. Are you here? Like, can we talk through this? Like, here's what I'm feeling it was. It was a week, you know, like, and it brought us closer together, even as friends, but it felt like we were going through a breakup together. Like, how can I hold you? How can I support you? What do I need? What's coming up for you? And the shock for me was to. To allow you to move through those emotions, to not let the emotions become mine, because I'm open in my human design everywhere and to stay rooted in my. My sacral knowing and to just hold firm in that as we went through these, like, waves of like, is this fucking real? Is this really happening?

Speaker A: Well, I love that we're sharing this story because earlier I said, you know, when my husband walked into the room and I was like a puddle of tears. And like, the tears came from a place of like, me speaking my truth, even though I was like, I mean, I knew that Robin and I would like, come to where we. We came. And it was like an exploring conversation. But just feeling like before Rob even responded is when, like, the tears were coming because I was just like, I feel so free and, uh, not like free from femme, but free in my own voice, free in who I am, free in knowing that our friendship can hold this. And you said something, Robin, earlier, when you're talking about like the Tetris and how he created this framework. And so femme just got to be like, you know, easy, where we could pop on and have a seven minute conversation. And the next thing was decided in our business. One of a big piece that I brought to Rob when I shared how I was feeling and that film was feeling complete. I was like, we had just two weeks before came came Rob had been here. We ran our femme retreat. And it was incredible. Like, the women that were there, they're joining us inside. Rebel Millionaire. It was so incredible. I was like, I want to lead these retreats forever. And at the same time, there was this feeling, like we said at various times throughout the week, like, we just kept passing each other because Rob leads some sessions, I lead some sessions. And now that we live worlds apart, it feels like I was like, yes, we can make decisions in our business quickly. But imagine if there wasn't business conversations. Imagine if for eight years, since 2015, we've had business and friendship intertwined. And before that, you guys, we've been best friends since 2009, 2008, something like that. Like, we're like, what if we just get to be best friends again? We're both loving what we're doing in our personal brands. That's bringing in Energy. And I truly felt this energy for both of us that we were holding on to femme for each other. We are holding on to them because we made it mean something about, like, well, if we don't, or does that mean, like, is our friendship going to dissipate? Is this going to happen? Is this. And I was like, let's end, um, femme the way we started. With joy, with bliss, with love, with excitement, pouring our fucking souls. Like, I know that we are going to pour our souls into the next six months in femme because that's the legacy we desire to leave.

Speaker B: Yeah. And in that, I think our biggest fear was, and I think so many of you will relate to this, is was letting each other down. I didn't want to be the one who let you down by saying, I think this is complete for me. So I kept going for you. And then as soon as the truth came in for you, it's like, well, I'm afraid of letting you down. And, you know, it's like that disappointment piece is like, you know, like, I think that was really it for us was like, I don't want to let you down. You're my best friend, you know, And

Speaker A: I want to share one more piece about this because it just like, really came through as you were saying that, Robbie, you were talking about my emotional authority before. And this is again, taking radical self responsibility, being willing to have that hard conversation. So when I said, I was shocked. Like, when it came through for me, it came through. And Rob was like, on a freaking airplane. We went to travel for three weeks. We didn't have plans. Like, we had set things up. So I was leading in femme. She was really off. And like, the second day after she landed, uh, so, uh, it kind of came through as she was flying. I allowed myself to go through my emotional wave. And then I was like, okay, I can hold this. I can wait till she's back, like in three weeks. And I also know my energy so deeply. I knew that I wanted to have a conversation in exploring energy. And if I waited three weeks, that I was going to be so complete that it was going to be a very different conversation. And so I toyed with this. Like, she's gone and she's traveling. And yet my power and what I feel serves our relationship best, what I feel serves femme best, is to have this conversation now. And so I reached out to her as well and said, are you available for a conversation? And immediately we were able to just dive in together. But I. This was it. It was like, not waiting.

Speaker B: Yeah, and, uh, can I add to that? Because. So the. The acceptance of the decision was the back and forth. The decision was one voxer message. And I want to make this clear to everyone because Jack said, can you let me know when you're ready for a conversation? I knew in that moment already, and I was already so ready for that conversation. I was like, my kids were around. We didn't have any luggage, so we were, like, naked in this private villa, just walking around. I was like, I'm ready. Like, that's when the moment clicked for me, was like, this. And this came into alignment. I was like, she's ready. I'm ready. So here I was, having this, like, conversation. I'm like, just lay it on me. We're adjusting to this time zone. Our luggage hasn't arrived. And I'm like, this is about the completion of Femme, isn't it? And she says, yes, it is. And in that moment, it was, like, done. Like, the decision was made, and we moved into action so fast. Like, the next 10 text messages. Like, okay, what does this look like? What are our options for the women who are already in? What are the options for rebellion? What are we going to do about Rebel Millionaire? Like, we were in the action of the decision so fast. So when your soul catches onto something M. Okay. When Jack sent that message that said, can you talk? My soul caught on to something. Like, that's the minute the friction is born. This, to me, is like the movement. And. And I know every person will have their own definition or their own way of describing, like, intuitive pull or, you know, leading with your energy. This friction, for me, it's like, um, life pulling me by a conversation or a message or an opportunity. Um, recently, I dove into a really professional mastermind. I haven't even told you about this, Jack, but you won't even care. It's not even you. We will literally be. But it's. It's my jam. And it just pulled me in. Positive friction for me. It's like a fish. It's like a fishing line that just, like, pulls me, and it pulls me, and it pulls me, and it opens me, and it. And it opens me and it opens me. And that is my process for being positively pulled towards. The thing that I know is, for me, if the friction wasn't there, if you had sent me that message and there was no friction, I would have been like, let's. I'll talk to you about this later. I don't want to talk about it now. I'm naked at a private villa. In Thailand with my family and like you guys. And this is so important to me is like, if I'm not getting the m most out of my life, if I am not expanding into more joy, more presence, more love, then what is the point? Right? And that's what friction does for me, is it pulls me towards more love. It pulls me towards the thing I know is right. It pulls me towards the thing that feels like, yeah, there is something here.

Speaker A: Mhm. Rob. Uh, so the thing though, again, because we're. When we're following our energy and our personal alignment, when you're like Jack, you won't even care. Here's the thing. As business partners, true. I don't really care. As your best friend, I'm excited for you. I get to support you. So again, as soon as we made this decision, we were like, oh, we're inviting in abundance. We're inviting in love. We're inviting in like everything you were just talking about there, Rob. Joy, bliss, connection.

Speaker B: Yes. And I think this is so important is we have been conditioned to believe that abundance is more. And in a lot of ways it is. But abundance is also letting go. Abundance is also sometimes choosing less. Right. Abundance is also sometimes surrendering or saying no or allowing something that's your heart and soul to be complete. And abundance is often less. For me, Amelia, this was a huge realization for me in the last year. And one of the things I, I truly think with femme, um, was like, and. And this may shock some of you, and that's okay. Like, I don't want to constantly be striving for more. Right. I believe there's more love always, but I want to soften to it. You know, I want to like, lay into it and, and feel more in a different way. Femme to me started to feel like, um, you know, I don't know, I feel like we could all be in a living room right now having a conversation. But femme to me started to feel like this moreness just wasn't what I wanted anymore. Like, and you felt that too, with the spaciousness, with all of that was like actually space feels like abundance. Actually having a free calendar feels like abundance. For me, actually diving into more learning and education feels like abundance, with which actually means less of the type of abundance that, uh, a lot of the world likes to shove in your face.

Speaker A: Yeah. This is the thing when we're talking energetics and frequency too. Like, femme, feeling complete is so different than feeling like it's over or feeling like it's ending. It's a decision that we Made. And like we said. And I think this is so important to just, like, anchor into the moment that I sent Robin that message. The moment that she said, is this about femme coming to completion? That decision was made. And often time, it's the deciding, it's the claiming, it's the knowing what you want, it's the speaking what you want. Like, we talk manifestation. It's speaking what we want into existence. And so often we're not even willing to say that. We're not willing to speak that we're not willing to claim that we're not willing to own, that we're avoiding deciding. And we're in the space of, like, I'm just going to, like, leave it all up to the. Whatever happens and just be open. It's like, decide. Deciding is power. And then you open up to the flow, and then you open up to the receiving. And then you, you know, have the hard conversations and the tears, and then. And then you bring in, you know, like, Rob said that we had to bring in the logistical pieces of, like, well, we have the rebellion, we have Rebel Millionaire, but it all begins new portals open the minute you decide.

Speaker B: Decide. Yeah. And that's that is module one of Rebel Millionaire is conviction. Like, do you believe so much in what you're doing that you're not willing for it to not work? So I think this is where that conviction is. Like, I'm doing the work. I believe in this. I believe in my actions. I believe in myself. Right. And, like, this, in our world, is a complete rebellious act on its own. Believing in you more than anything. When you can stand in the face of the people that you love the most or that you respect the most and say, my word matters more than your suggestion or thank you so much, and that's not for me. Right. Or when you can know yourself so well that you can literally. And I'm not suggesting you swim upstream. Okay, so don't take this in that context, but that you could be the blue fish in a sea of pink fish that chooses to go the opposite direction. When everyone says you're going the wrong way, you're going the wrong way. That you can say, like, nope, I know where I'm going. I know where I'm going. I know who I am. I know what I want. I know where I'm going. I know who I am. I know what I want. I know where I'm going. And that you could choose to swim upstream, um, and choose your path that requires a level of conviction that is so fierce and so in your body and attuned. Because all of the noise, all of the competition, all of the, the social media, the things that are available to you, the things that feel easy, that all of it will try and pull you back into the kernel, will try and turn you pink and turn you around and say, no, go this way. Right? And so this inside Rebel Millionaire, it's a strategic choice. This is like where it all begins. Like how in conviction, with my decision, am I, am I taking myself seriously? Uh, I think this is like a

Speaker A: huge layer of it, 1000%. It's like again, this is the energy of the beginning. So where to from here? Where to from here? The end of an era. We have two ways to invite you in into this completion energy with us, Rebel Millionaire that we have been talking about. It is deep. It's all encompassing. It is energetics and strategies of becoming a Rebel millionaire. It's a 12 module framework. So there's 12 deep dive modules. The first one is the deciding, which is happening today. There are 12 live, so there's modules that are prerecorded. There's 12 live coaching calls and trainings and mastermind sessions that are going to happen over the next six months. Rebel Millionaire is a six month immersion with us. So these 12 modules, 12 integration calls, 12 integrative exercises that we're going to be giving you, this is the framework. This is the framework of fem. And the invitation to come into that space with us for the three months is when we designed this program, you guys, it was a $10,000 program. Like an easy $10,000 program. It's deep, it is everything. It's.

Speaker B: You guys, I need to just add on to this because the reason it was a $10,000 program, it was always going to be our legacy course. Like it was always designed to be that way. We were going to run it twice a year. Big major M launches. Like this is the course, right? And, and the layers of it. Like there's templates, spreadsheet, there's like everything that you don't see on social media, everything that you can't see in a masterclass is literally inside Rebel Millionaire. So when you ask about email strategies, when you ask about how do I make decisions that way or how do I build that foundation, it's all inside Rebel Millionaire. Our social strategies, our brand building, the decisions we went through with our community, like the evolution solutions with that, uh, when we decided to rebrand and why, what that looked like renaming, like all of the things that helped us build that, you know, space to hold the Tetris block is all being shared in there. And, uh, I believe a business that is, you know, like a business that's still in action can't really tell you all those things because honestly, there's parts of a strategy that a business coach wants you to replicate, and there's parts of it that they want to keep for themselves because they're still in business.

Speaker A: Right?

Speaker B: Like, to me, the most marvelous, miraculous thing is like, we could have taught Rebel Millionaire and kept them going. Obviously would have been a great thing to do. We know that from the numbers. But we will teach this entire course differently, knowing that Femme is complete because there are no secrets. There is nothing left that needs to be just ours. Do you know what I mean? And inside our personal brands, we are carrying everything we learned. Inside Femme, Jack's applying it her own cool way. This is the best part is like, she's applying it her way, I'm applying it my way. And they're opposite, but they come from the same lessons. And like, this, to me is the most eye opening, expansive, shocking thing about Rebel Millionaires. Like, how can two people create such different personal brands? Coming from the same principles, coming from the same place, coming from the same beliefs and mindset. And this is what Rebel Millionaire is going to teach you. It's like, what does more my brand look like? What does my business model look like? Rooted in the foundations of wealth, power, pleasure with energy, forward. We're teaching you human design. We're teaching you sales. We're teaching you everything in this course. It's like, how do I apply those principles that I. I want more of that. I want to feel that I want to, like, have conviction around and make this business more mine.

Speaker A: Oh, my gosh, I can't wait. And I 1000% this will be. This program is going to be led in its fullness, like fully bold and beautiful and in a completely different way than we would have led before. So everything's being delivered that you get to download it so you can keep it, so you can watch it on replay. So you get to keep this course. Rebel Millionaire, you get to keep all of the teachings, the modules, the integrative exercises. You'll get the recordings from the live calls like it is yours. And so it is not a $10,000 course like we originally planned. It is $3,333 for the full six months. If you want to do a payment plan, it's5.97amonth over the next six months to be in this, to keep it to hold it to do whatever you want to do with it outside. But you're going to join us for 12 live calls, 12 modules, 12 integrative exercises. And you're also getting the Rebellion. And so this means you're getting access to 15, like all of our courses, you're going to access to 15 FEM courses. Money, wealth, Power, Pleasure Money, wealth. Kind of the same thing. A relationship course creation with Rob, Sacred Portals. With me, you're getting 15 courses. And inside the rebellion there's two monthly mastermind calls. So you're getting to join an additional live session with Rob. A live session with me. Like, these six months in Femme are going to be a masterpiece that leaves behind the legacy of our work, of our love of this community. We're bringing it all together in this space inside Rebel Millionaire.

Speaker B: I just think, uh. I don't even know how to say this without it sounding like cheesy, but I really believe that there's no better time or no better way to connect with us. Like those Mastermind calls every single month inside the Rebellion are so full. The Rebel Millionaire program is like so full. Like there is so much there for you. And the fact that you get to keep it and download it and have it, to me just feels like such a. A powerful resource. And for the amount of money, you know, for 597amonth or for $3,333 to get access to the Rebellion and this program, to me, I would not guide you into this space. We would have refunded Rebel Millionaire. We would have figured it out if it wasn't in full alignment. This program, I feel, will unlock doors, will unstick things that feel stuck, will give you not even answers that you've been seeking, but different ways, alternatives to the way you've been doing it. It will amplify who you are. It will release you from competition, from wondering what you're doing wrong, like all of the things you're trying to fix. I truly hope that this program is designed this way to bring you back into your truth so that you can apply the strategies to where you want the strategies to go. So the, the Tetris game, the Tetris blocks can look the way you want them to look, the way that feels best for you. So this is a huge opportunity. It's six full months of um, a lot of learning. You get to take it at your own pace if you're gonna. If you're live on every module and every call. Amazing. Also knowing that you get to download all of that and plug into Jack and I, which is not gonna be an opportunity moving forward because femme is complete. Um, then this is that chance to be served in all the magic. And my last thing that I want to say is, like, I know who I am now today because of fem, um, the way that I lead the conversations that I have. Like, everything about who I am today is because of fem and femme's principles. And I'm not even going to call them ours because they don't feel like mine anymore. They feel like femmes. Um, okay. These principles have guided me, and they've. They've brought me back home in my leadership. They've brought me back home in my marriage. They've brought me back home in who I want to be. And I'm so. I'm getting emotional, but I'm so thankful for these principles because I know without a doubt that there is no fucking way I would ever be where I am with what you and I have built, Jack, and with what femme, um, taught us. And that, to me, is what's going to be shared with you and given to you inside these final six months.

Speaker A: I got asked that this weekend, actually, I got asked this weekend about us, uh, coming together and then us, uh, you know, completing and going into our personal brands. And I was like, everything is possible because of what we created in femme, because of what we learned about ourselves through femme, because of these frameworks within fem. And so I can't wait to lead inside Rebel Millionaire to give you the time frame on this. Doors are open for one more week to come inside to join us live for Rebel Millionaire. Our first live integration call happens next Monday. And so doors close once that call happens today. Module one is happening, so module one's happening next Monday, the first live call. So you have until January 23rd to say yes to this space. We also looked at our schedule for the next six months as we complete in fem. And we decided, you know, Robbie just said this there. You're like, this is. This is us. This is the last time to get access to the two of us as a duo in this way. And we looked at our schedule. We decided to open up 10 spaces for our final one. Two to one calls, two to one calls that we're going to be hosting, and that's what we're offering here right now. If you are ready to jump in, if you're ready to come inside Rebel millionaire and you're one of the next 10 people that say yes, you're also going to get a one to one call with Rob and I together.

Speaker B: This is nostalgic because I know there are people on this call who got coached by us privately in two to one containers. We haven't done this for ages, you guys.

Speaker A: This is the end of an era. The end of an era with so much love, with a rebellious love and leadership and wealth and power and pleasure. We love you. If you're in for the next six months with us, we cannot wait. If this is the completion in our journey together in this space, come follow Rob and I individually on Instagram and social media. Like, again, the completion, not the end. The end leading to a new beginning.

Speaker B: We love you so much. To everyone who has been part of this journey, like, the love for you is not even describable. The gratitude for each and every comment and challenge and question and conversation. You have built this with us. This femme would not be what it is without you, without what you gave us to work with and those conversations to lead in. The questions that you always showed up with. The love for each other, the friendships that have been born through femme. And we've talked about this so many times. Like that web that is being created. So many of you have become friends in your own lives. You've done business, partnerships together. You've. You've met in real life, you've moved in together. Like, we've seen this all transpire right before our eyes. The gratitude is so immense, it will never be able to describe it. So thank you so much for being on this journey. And here's to the next chapter and the beginning that is born from every end. And if you know Jack and I, you know that the next chapter is going to be nothing short of fucking rebellious and miraculous. So we'll see you inside Rebel Millionaire. We'll see you inside the rebellion and we'll see you online. We love you so much.

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