The Equine Business Podcast · 2026-03-16 · 11 min
The National Equine Show 2026 was a significant event for business owners, with a focus on the realities of exhibiting, the financial implications, and the industry takeaways. The show saw a significant increase in attendance and energy, with a notable emphasis on building brand authority and visibility. The financial reality of exhibiting at such shows involves significant investment with uncertain returns, but the value lies in credibility, visibility, and long-term brand authority. The conversations at the show highlighted marketing resistance, underpricing, and the fragility of small businesses in the equine industry. Takeaways Exhibiting at shows like the National Equine Show involves significant financial investment with uncertain returns. The value of exhibiting lies in credibility, visibility, and long-term brand authority, rather than immediate cash flow. Find more about Jenni Bush the Equine Business Mentor
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