AI Ads and Creative Testing at Scale | Manson Chen (Calm, Cash App)

Episode notes

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Manson is a creative strategist with a decade of experience in growth marketing and creative testing. He is the founder of Parabolica: a creative agency focused on AI ads for health and wellness brands. He's also spent valuable time at brands such as Calm and Cash App. VISIT OUR WEBSITE:

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