Ep. 778 - Do Dentists Really Need to Advertise? A Practical Look at ROI - dentist - The Dr. Phil Klein Dental Podcast

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dentist dental practice management Viva Learning Originals

Episode notes

Are you spending marketing dollars without knowing if they're actually bringing patients through your door? Many dental practices struggle to measure their advertising ROI and wonder if their efforts are just disappearing into a marketing black hole. Brandon Bosch, president and founder of Dr. Marketing, is a certified marketing expert in Google and Meta advertising who has dedicated his career to working specifically with dental practices. Since 2008, he has led the development of websites and marketing campaigns for dental offices across Canada, the USA, and Central America. Brandon's innovative approach to advertising has set trends within the dental industry, and he regularly shares his expertise as a guest speaker at conferences, associations, universities, and study clubs through seminars and workshops. This episode breaks down the essential marketing fundamentals every dental practice should understand. Brandon explains how many new patients you should realistically expect each month without advertising, what percentage of revenue to allocate toward marketing efforts, and how to determine whether short-term or long-term advertising strategies are right for your practice.

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