The Digital Marketing Podcast · 2026-04-09 · 28 min
Key moments - from our scoring
Substance score
55 / 100
Five dimensions, 20 points each
Video has shifted from a nice-to-have to a must-have in digital marketing, driven by three converging forces: SEO algorithms now prioritize video-embedded content in search results and AI overviews; social platforms (TikTok, Instagram, LinkedIn) increasingly reward video in their feeds; and audiences crave authentic human connection over polished corporate messaging. Kendall Brightman of Riverside explains that the key difference isn't production quality - it's authenticity. Rather than expensive, storyboarded ads, the highest-performing video comes from user testimonials, CEO thought leadership, internal employee conversations, and educational content shot straight-to-camera. The conversation explores practical architectures: building from long-form (podcasts, webinars, recorded user calls) as a content hub, then repurposing into medium-form YouTube clips (5-10 minutes targeting specific search queries), short-form social clips, and even written content (blog posts, carousels, newsletters) via AI transcripts. Daniel Rowles and Kendall discuss how Riverside's capabilities - separate audio tracks, AI editing tools that remove ums and pauses, transcript generation - make this workflow efficient for small teams. They also touch on emerging trends like answer engine optimization: writing blog posts that answer specific questions, embedding straight-to-camera video responses, and watching that content surface in YouTube and AI overviews without heavy production overhead.
Google and AI search engines now prioritize content that includes video alongside text, making video-embedded blog posts significantly more likely to rank well and appear in AI overviews. Additionally, medium-form YouTube clips answering specific search queries are being picked up directly by search and AI overview results.
Start by recording conversations with users, your C-suite, or engineers discussing their experience, insights, or how-tos - using a simple recording platform like Riverside. Then repurpose that single long-form recording into a 10-minute medium-form clip, short social clips, a blog post via AI transcript, and carousel posts, multiplying your output from one recording session.
Treat long-form (1-hour podcasts or webinars) as the foundation of your entire monthly content strategy. Extract 5-10 minute medium-form clips targeting specific searchable keywords for YouTube, chop those into short 30-60 second clips for social media, and convert transcripts into written content - allowing one piece of long-form to drive 4-6 weeks of content distribution.
Not recording valuable moments that already happen (user calls, team conversations, C-suite insights), leaving potential authentic content unmade; and starting with short-form first instead of building from long-form content that can be repurposed, which creates more work and limits reach.
Authentic, human-focused content performs best: straight-to-camera videos answering specific questions, real user testimonials, CEO or employee perspectives, and screen-share walkthroughs with the creator visible in the corner - because social media was built for people, not brands, so authenticity stops the scroll.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode covers practical video strategies with some useful frameworks (long-form-to-short-form repurposing pyramid, content sourcing from user calls), but relies heavily on repeating a few core ideas (authenticity, approachability, repurposing). The host's concrete anecdotes about their own setup add marginal value, but much of the conversation circles back to 'make authentic video' without deeply exploring execution challenges or failure modes.
So let's say that your brand has a podcast. So you record an hour long podcast episode. Let's say that it's an hour. Then that's the basis of the rest of your content strategy.
I think that a big mistake is that a lot of really incredible things that could be video are just not recorded.
The core thesis - that video should be authentic, human-centered, and repurposed across formats - is now well-established industry consensus. The guest does not challenge existing frameworks or present contrarian data. The mention of AI overviews and SEO is current but not original, and the repurposing strategies are standard playbook material that has circulated widely in content marketing circles for years.
I think that people are looking for human connection. And video gives people that
I think that what we think of as far as marketing video is, has changed and will continue to change from something that is like storyboarded to something that has just becomes much more authentic and human to human connection.
Kendall Breitman is a practitioner with relevant experience (former journalist, now at Riverside as a content strategist/growth person), and the host clearly values them and has applied their ideas. However, Breitman's role is primarily as a company spokesperson for a video-recording platform, which creates an inherent conflict of interest. The guest has operational experience but is not a proven, high-scale independent operator outside of their current platform role.
I obviously work at Riverside and so we do all of our video strategy through Riverside, which makes sense.
as a former journalist, I would used to, I used to, like, on the road, I used to go into like closets and like, that's where I'd record of a voiceover for a video.
The episode lacks concrete metrics, case studies, or named companies demonstrating video strategy outcomes. Anecdotes are mostly vague (e.g., 'users being happy,' 'incredible content'). The host shares one real example (embedded video on blog posts picked up by AI overviews), but no data is provided. Most claims about effectiveness are asserted rather than evidenced with numbers or specific results.
Real people talking about their real experience with your company and how much it's benefited them, like incredible.
our most successful LinkedIn video is now generally me talking straight to camera and just saying, here's a quick tip using this AI tool
The host asks reasonable follow-up questions and steers toward practical examples, but largely accepts the guest's framings without pushing back. Challenges are soft (e.g., 'how do you balance long-form vs. short-form?') rather than probing deeper into trade-offs or failure cases. The host does share concrete personal experience, which elevates the dialogue somewhat, but overall it reads as a friendly, well-informed chat rather than rigorous interrogation.
So based on that, what do you think is a kind of an effective, approachable strategy that marketers could be using to kind of overhaul or kinda start their video strategy?
Yeah, I think in a period of massive overwhelm as well where everything's moving so quickly 'cause of AI actually just sitting and going, look, this is how you use this thing. And kind of going through it works.
Computed from the transcript - who did the talking, and the words that came up most.
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Kendall Breitman from Riverside for a practical conversation about how marketers can use video without needing a full production team, a huge budget or a complicated workflow. Together, they explore why video has become so central to modern marketing, how brands can use it to strengthen SEO and answer engine optimisation, and why authentic, human-led content is outperforming overly polished corporate production. The discussion also dives into practical ways to build a video strategy from webinars, podcasts, customer conversations and expert interviews, then repurpose that long-form content into clips, blog posts, newsletters and more. It is a useful episode for any marketer looking to make video simpler, smarter and more sustainable.
Transcribed and scored by The B2B Podcast Index.
Speaker 3: Welcome back to Digital Marketing Podcast, brought to you by target internet com. And in this episode we're talking practical video.
Speaker 4: So in this episode, I am joined by Kendall Brightman from Riverside, and you'll learn loads more about Riverside and what they do as well. But it turned into a very interesting and practical conversation about using video for content marketing. And actually some of the techniques, the strategies in here I think are really useful and I really learned from this interview and I've taken away some of those principles and applied some of the things that we're doing for Target internet.com. So I think there's loads of good insights. It's practical. It talks about why video's changed has become so important, and some of the impacts it has on things like AI overviews on search optimization more generally, but also really going into those practical production techniques like how can you do this, make it effective, but also do it in an efficient way? So over to the interview. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: Okay, so I'm here Kendall. So why do you think video's become so central to digital marketing right now and why? Why has that kind of changed in the last couple of years do you think? Particularly? riverside_kendall_breitman_raw-audio_digital_marketing p_0215: I think there are a few reasons about this. One of them, and a huge one I really think is SEO. I think that right now, and especially also with now, the AI feature at the top, when you Google they're prioritizing content that has video with it. So if you have a blog post and you put video on top of it, it's much more likely to perform well. So that's one thing. Just like technically SEO, it's become essential to have a video. I also think that a big part of that now, and it's funny 'cause I mentioned AI too, but already in this, but I think that people are looking for human connection. And video gives people that, it gives people the a way of looking at somebody and a, like a, assigning a human to a voice of a brand. So I think that there's like the technical of SEO and then there's really the emotional of. Putting a face, a name, an idea, a person behind a brand, and then also on top of that social media. So much of social is a so based in video between TikTok, Instagram, but even LinkedIn is pushing video now. So all of these algorithms are prioritizing video and it's kind of created this perfect storm where videos just become so essential when it comes to marketing. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: And I think we'll get into this later on, but I think something you mentioned to me, we were talking before we started, was the fact that people feel like there's this kind of barrier to doing video content. So I wanna come back to that a little bit later on. How do you think video's gonna change the way the brands are building trust compared to their traditional kind of social content or their blogs or anything else? riverside_kendall_breitman_raw-audio_digital_marketing p_0215: I think that what we're seeing right now is a lot of really authentic video content, and by that I mean like down with the completely overproduced video where when you think of a marketing video that you maybe think of a. YouTube ad that's completely produced, that probably costs thousands of dollars to create. A marketing video can be having a conversation with a bunch of your users and putting out those testimonials on online. It can be your CEO talking to camera about where he or she sees the industry going. I think that just what we think of as far as marketing video is, has changed and will continue to change from something that is like storyboarded to something that has just becomes much more authentic and human to human connection. I don't know. Do you agree with that? Mm-hmm. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: Yeah, I mean, we were saying before we started as well, the reason this podcast kind of worked. Originally, it was a bit of a refresh from all the, you know, how to make $10 million through marketing using this form. That nobody else knows through to actually what have we learned from this? What's real, what's kind of true? What were the disasters and everything else as well. And I think that authenticity, I think that corporate tone has become a bit of a liability in a lot of cases. Because what if we're, what we're trying to do is stop the scroll then. Then massively how I'm gonna stop that scroll is by probably reflecting something that looks authentic to you as opposed to what looks like marketing. riverside_kendall_breitman_raw-audio_digital_marketing p_0215: I think if you think about it also it's like it's social media was not built for brands like it almost when you think about Facebook, like they fought against ads for so long. Social media was built for people. And so the way that you can connect on social media is kind of go away from being the brand and more about being the people. And I think that's what's actually succeeding on social and what has been and what will continue to, and I think that. There was a huge, when videos first started, it was like, here are five things you can do to streamline your workflow. Like that kind of like hook, and that's still there. But I think that then all of a sudden I'm on TikTok and I'm seeing somebody do a selfie video explaining something that happened to them that day and I'm stopping and watching that. So I think video is just becoming more and more human, but it's always been kind of based on the fact that social media is such a great. Ground for people, but not for brands. It almost fights against it. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: So based on that, what do you think is a kind of an effective, approachable strategy that marketers could be using to kind of overhaul or kinda start their video strategy? I. riverside_kendall_breitman_raw-audio_digital_marketing p_0215: So, I obviously work at Riverside and so we do all of our video strategy through Riverside, which makes sense. But I think that from being here, it's really taught me when you think of video strategy, especially as a marketer, you're like, unless you are a video marketer, you're like, well, how the. Heck do I do that? It seems really unapproachable, but there are some really easy ways that you can be doing it. So, for example let's say that we did a calls with our users. This is a great way for marketers to kind of be incorporating video and you can hop on Riverside or any recording platform, but highly recommend Riverside. And you can have conversations with them, listen and learn about their experience about your users, and gain those marketing insights, but then also be able to use that video with their permission. Of course. When they talk about how your product helped them in whatever way that you're working towards, and that's incredible content to be putting online. Real people talking about their real experience with your company and how much it's benefited them, like incredible. And on the side, you're also able to learn marketing insights. So we've spoken at Riverside with what we call like our power users, top users. And we're learning from them, okay, what are your goals? Where do you want to go with your show? All of that. Where do you wanna go with your content? So we're gaining a lot of marketing insights, but then on top of that they'll say, I've been using Riverside because I just love what I'm able to do with it. Incredible to be able to use on social with their permission, so it can be as approachable as that. It can be getting on a call with your C-E-O-C-M-O, even like an engineer at your company. Talking about what their day-to-day is, what their goals have been, what they've been working on, where the industry is going. And that's not just great content for your own brand social page, but for your CEO to post on LinkedIn. Like it creates content for them to be able to be a thought leader in their own right. Another idea can be webinars. I mean, you can go live and do a webinar and that can be a basis of your content strategy for a whole month. So we have a webinar on let's say, how to be a better interview host. Great. So then I'm going to use that long form. I'm gonna put that online and then I'm gonna chop that into clips for social. Let's post one a week. Cool. Let's take that AI transcript that's generated. Let's run that through chat, GPT. Let's make a blog post carousel posts of static images. Let's make like being able to repurpose that into, like I was saying, blog into newsletters. Like you can use that video even as a basis for written content strategy. So. I would say like those are just like some examples of what you can be doing, but it's kind of having these conversations, using the transcripts and being able to repurpose video. Not to send into short clips, but into written form. There's just, there's a lot that you could be doing with video now that isn't requiring this huge production team is what I'm really getting at. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: Yeah, so I think it's worth clarifying now because before. Obviously you reached out to us. We are Riverside users at the Digital Marketing podcast. Anyway, so we always recall the podcast here because myself and Kieran live on different islands. So Kieran lives in the Isle of Y and I obvious live in Jersey. And then we've had for obvious guests obviously joining in from around the world. So it made a lot of sense for us. But the difference between creating the content on this platform and something like Zoom. Is that flexibility it's gonna give you afterwards. 'cause you've got the raw content, you can split that up into the tracks. And then you've added all this AI functionality, uh, recently, which we'll get into later on just talking about taking that and repurposing it fantastically well as well. The other thing about this as well as where do you think long form fits into this versus shortfall and how do you kind of balance those two things off. riverside_kendall_breitman_raw-audio_digital_marketing p_0215: I actually think that a really cool way to think about video is to think that of long form is kind of the bottom of this pyramid. So, for example, I was using webinar for my last time that I was talking about this, but let's say for this example, I'll use a podcast. So let's say that your brand has a podcast. So you record an hour long podcast episode. Let's say that it's an hour. Then that's the basis of the rest of your content strategy. So for example, here you have that podcast episode, and then from that long form you can make 10 minute videos and have it be super SEO searchable. So let's say I have a podcast about YouTube, about how to succeed on YouTube, and I have a guest on, I'll take a really searchable. Key words. So how to succeed on YouTube, how to start a channel on YouTube, let's say, and I'll ask my guest during my interview. So how would you say, what's the best way to start on YouTube that sets you up for success? They'll give their answer. Great. I'm gonna chop that. Let's say it's a five to 10 minute answer into its own medium form clip, and that is a really searchable YouTube clip that people can discover my long form from. So then let's take it a step further. I can make social clips from that. I can put that on TikTok. I could put that on Instagram, LinkedIn, and have that be there. And then we could even go beyond video. So I can take a quote let's say a really cool quote from that interview. And that can be just a standalone, static post that I put on Instagram or on a story, just that quote. I can make a carousel. Here are five ways to become successful on YouTube with guest so and so, and that can be a carousel. I can make a guide out of it, let's say like a gated white paper or something. Make a blog post. I can make a, for my newsletter that month. It can be five key strategies and to learn more. Here's my episode. So I actually think that like a lot of people start with trying to find the short form, trying to make these like really hooky kind of clips. But what you can really do is start the basis of your entire let's even say like a month of the content strategy off of just one piece of long form. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: Yeah, I couldn't agree more. I mean, we do a couple of things for our members of our platform when we do these one hour webinars every month as well. And actually you realize quite quickly that all the short form content you're trying to produce, actually I mentioned that in that one hour session. I need to turn this on its head and actually just do the one hour and then take everything from that as well. riverside_kendall_breitman_raw-audio_digital_marketing p_0215: ends up creating less work for you riverside_daniel_rowles_raw-audio_digital_marketing p_0214: Yeah. Right. And I think that one, one of the questions we've been asked a lot 'cause we are a tiny team, bearing in mind that we work with all these big global brands like Google and Apple and et cetera, et cetera. And it's actually. The way that we've managed to do that is to block create things. So we will either get together and spend a whole day just creating content and then trickle that out gradually or we're doing anything blocks and chopping it up into smaller form as well. But I love the fact that you mentioned medium form, 'cause this gets missed. I think so much. If I do a one hour podcast, yes, maybe it can. It can live in YouTube and some people that like us will follow that. But realistically, if someone's gonna come across us, first of all, I need to probably be putting more of that medium stuff in there that's actually answering a specific question rather than ying around the topic. Yeah, the short form can live on social media and we'll do great, but actually. The medium form in YouTube tends to work pretty well. And on the website, that's the other thing we've been finding is embedding, you said about having video as part of your SEO strategy. Well, our biggest success with a EO, with answer engine optimization has been writing answers to questions, putting in a straight to camera video at the top, and actually that is being picked up by YouTube. It's being picked up in the AI overviews and it's doing really well for us as well. So it's it's interesting. riverside_kendall_breitman_raw-audio_digital_marketing p_0215: When you think of video, it seems like this huge hurdle, but when you think about it in like a really manageable way that, okay, here's a super searchable question in my industry, I'm gonna just straight to camera answer this question, put it on a blog post. It's so approachable. It's actually so easy and it's so incredibly effective for getting to your whatever goal that is, as far as SEO or that AI overview. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: Yeah, and I think the other trend we've seen in YouTube is the move away from YouTube prioritizing faceless video. So that idea that actually, if you've got a video that's been produced by AI, that's really easy to produce now because it's so easy that YouTube is looking at and going, maybe that gets downgraded a little bit, but actually the straight to camera stuff or the conversation in this kind of scenario is working really well when embedded in as well. So I think that's a great riverside_kendall_breitman_raw-audio_digital_marketing p_0215: Yeah. And also I would even say like when you think of marketing video too, a lot of it is also people looking for tools and looking for how to use those tools. So it's super easy also to just go through screen share, put yourself on like the on camera in the corner and say, let me walk you through this feature and then maybe title it how to edit your podcast in five minutes. And that could even be okay. Now somebody's introduced to your tool. You're showing how to use it, but also a really easy, approachable, incredibly easy to create video that you've made, that answers a question, gets people in front of your brand, and is not needing this full production team. And it's just so much more approachable when you think of when you start to think of video that way. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: Yeah, I think in a period of massive overwhelm as well where everything's moving so quickly 'cause of AI actually just sitting and going, look, this is how you use this thing. And kind of going through it works. We'll put this into the show notes, but if you look at the stuff that Rand Fishkins been doing where. He talks about Spock Toro, his tool. He talks about a report that they've created. He does a screen share and talks about it by the side. Our most successful LinkedIn video is now generally me talking straight to camera and just saying, here's a quick tip using this AI tool or this search tool, whatever it might be as well. So with this in mind what are some of the biggest mistakes you're seeing when people are moving into video? What are the kind of biggest challenges they're kind of coming up against? riverside_kendall_breitman_raw-audio_digital_marketing p_0215: I think that a big mistake is that a lot of really incredible things that could be video are just not recorded. You're leaving it on. I wouldn't even say the cutting room floor because it's not even making it to the cutting room. So for example, like I was saying this, the speaking with users, how many times, if you're a marketer, first of all, like I think that it's a great practice to get on calls with people that are using your product and learn more about them. I would so many times be like, I wish I just. Press record, like I wish I even transcribed this, just so that like I could have that person saying, oh, Riverside really transformed the way that I work. Especially with video like that is so powerful. I think that right now, especially as we're as we continue to evolve as people on the internet. We're seeing, and it's like a, definitely a switch in our industry that people are looking, they'll look at your website, but what I'm looking at, when I'm looking for something new, I'm looking on Reddit. I'm looking on social media to see Not on your social media particularly. Sometimes I will. I mean, it's an important part of my research, but it's also I'm looking at other people who have tagged you on social media. I'm looking at somebody on TikTok who. Who tried you for the first time and their reaction. So the power of actual people saying actual ways that your product or service helped them is just so incredibly impactful. So you should be recording more and on one hand, and then also like using long form as a driver for short form. Those are the two mistakes that I feel like I see. Mm-hmm. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: I think it's really interesting 'cause that advocacy piece, you know, it is not just what we are saying about ourselves. Clearly it's what other people have been saying. It's been like that for a long time. But if you, if we look at how the large language models are working and having those citations and mentioned to different places and that if you're actively gonna build an advocacy program, video being part of that can be phenomenal. And we've got the same thing. We've, we know we've got some real advocates, uh, people that will speak about and say nice things about our products and services and therefore. If we can get that as video that just hits home so much more than just like a written testimonial or something else. 'cause it just, as you say, it feels kind of authentic as well. So, so to leaning into that a little bit then, you know, if someone has very little time to focus on one video strategy for 2026, what should they lean into the most? riverside_kendall_breitman_raw-audio_digital_marketing p_0215: Ooh. I would say for one video strategy. I see. It's hard for me to give a blanket answer. 'cause I think that it's about, I think that it's about your industry and your business and what you're trying to convey. If your story is, look how much that we're helping people and that we've helped that our users are happy with choosing us, then it'd be getting these testimonials. If it's education, if you're deciding that you wanna lean into education, I think that it would be webinars. Chopping up those webinars based on like topics that your users or your clients would be interested in, or it's those how to kind of testimonials if it's creating your brand as a human kind of voice, as an authentic place that people can really connect with you. Then I would say that it's speaking with C-Suite and recording video to put them front and center, and, or. It's also like employee advocacy videos and I think that it would really depend on what you want your video strategy to do for you. Mm-hmm. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: Yeah, I'm not, I think I always tie this into the context as well. Who's the target audience, where are they in the journey, and where do I really need to focus my efforts to improve that journey? riverside_kendall_breitman_raw-audio_digital_marketing p_0215: Exactly. Is it beginning is it the person that, are you trying to get more people to, to come in Then that is the thought leadership with your C-suite creating those kinds of human connections. is it okay, now that you're here, we wanna stick with that loyalty? and then that's testimonials. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: So, so I mean, looking ahead then, how do you see video shaping up in the future? What, where do you see going in the next few years, which is a very hard thing to predict at the moment, given the pace of change, but let's, uh, let's give it a go. riverside_kendall_breitman_raw-audio_digital_marketing p_0215: So I think that I think that a lot of people would say ai, and then I, when I think about that answer, I think your mind immediately goes to like generative ai, that it's all of a sudden gonna be like, I'm not even here. It's just like a AI caricature of me speaking, but that's not what I'm saying. I think that as it continues, it's gonna be more and more approachable to create video. And so I think that more and more people will be able to do it. And so that's why I think that it's good to hop on now and become a professional in that craft now. So for example, like at Riverside, we've been adding a lot of AI tools to help you with editing. Because you should be able to tell your story without having to be a full audio and video editor. So, you are able to, in one click, take out ums and pauses. You're able to fix the sound maybe if you aren't using a high quality microphone. So I think that as we continue with ai, there are gonna be tools that we haven't even thought of yet that's going to help you better tell your story. I think that's where it's going. That's where I'd like to say that it's going because. I think that video and this long form is, and like we've talked about it during this interview, as being such an authentic and human medium, I think it needs to stay that way. I think that what has to happen in the future is make it easier for humans who are all very busy to be able to create that content. You know what I mean? riverside_daniel_rowles_raw-audio_digital_marketing p_0214: I love that answer because I think that the risk is we go, well, it's an avatar and it's my 11 labs voice, and there you go. I don't need to be here anymore. It's really simple and I think it doesn't matter how far you take it, the humanity. The conversation and the micro pauses and all that kind of stuff is what really brings it to life as well. So I'm also senior electorate Imperial College in London, and I have 350 of these master students all in their kind of early twenties. And we did a live demo the other day using Riverside. And we used a script as people kind of know as well. And we basically got them to do a load of little podcast interviews with each other in a lecture theater with hundreds of people in it. Now, normally the audio would be so atrocious afterwards and they were doing it on their phones, right? So you ought be so atrocious. We did it, we ran it through and they hear it and there's like echo and there's like people in the background. Put the AI filters on and it's like this is actually usable audio suddenly. So to your point of recording more, the ability for me now to go to a conference for me to meet somebody and then put that audio in a usable kind of format that's actually can be used professionally has come on leaps and bounds. And I remember we were talking before we started and we said we started this podcast like 12, maybe more than that, I think years ago. I think it's 14 years ago actually now I think back to it, but. The reality is 'cause we thought it was authentic. We used to recall in a cafe and we were in Brighton in the south coast of the uk and there were babies crying and seagulls in the background and all this kind of stuff. And you listen back, now go, this is just properly cringe-worthy, but actually. It does bring something to it, to be honest as well. But actually we could do that now. We could use that. And I, Kieran and I always tell this story that we used to try and meet up in different places and we'd book a meeting room in the back of some office or hotel or something somewhere, and you'd go in and it would be just an echoes room in riverside_kendall_breitman_raw-audio_digital_marketing p_0215: Oh, it's like a full glass room. You're like, great. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: And so we went in and we would literally have our coats and we would hold them over each other's heads over the microphone. And I remember a lady coming into the room when we were recording thinking, what the heck are these guys doing in this room? I'm just gonna leave immediately. This looks very strange. And it the, it was so hard to get good quality audio when you were traveling about, whereas suddenly now with tools like Riverside, it actually becomes super easy and you can just use so much more audio than you would've done before. So I think there's a real joy to that. riverside_kendall_breitman_raw-audio_digital_marketing p_0215: Yeah, definitely. I, first of all, I'll say that as a former journalist, I would used to, I used to, like, on the road, I used to go into like closets and like, that's where I'd record of a voiceover for a video. Just like be in a closet. But also what you were saying about this AI avatar type of thing. I think that as AI continues, there's going to be more of like a hunger for the real human. And I think that we see that I, I think that Facebook is a really good example of this, only in the way that it's like social media and you're like, people are worried about what does this do for human connection. But now if you look at Facebook, it feels like it's kind of like. Last breath of air is right now groups. It's communities on Facebook, like people are really into Facebook groups. So it's just funny to see that as the worry increases about human connection, that we as humans continue to. Hold onto that, we've become more able to see content and be like, oh, that's ai. You know, and crave the things that are not. So I think that where AI should go and where video it, it as well with AI in tandem is going, I feel like is going to be to continue that authenticity, but just make it easier to be able to tell authentic stories. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: I love that idea. So that takes us onto a good way to draw things together. So, talk us, well, let me talk about Riverside for a second. 'cause we love it. So, riverside_kendall_breitman_raw-audio_digital_marketing p_0215: and I'll clip it and put it on social riverside_daniel_rowles_raw-audio_digital_marketing p_0214: The thing is that what people don't realize is that this idea of being able to record in two separate locations. So if you're not familiar, Riverside allows you, like Zoom, you can go on a call together and you can record something. But the difference is it's being recorded at either end. So we've got the raw audio, so if you get all that flakiness and the internet connection, all that kind of stuff, you don't have that problem. You've got really good quality audio recorded at each end. That's why we use it. But as time has gone on. You've added a whole raft of stuff, so I know now when I upload an audio recording, I can go in and there's other clips in there that have been kind of preselected, pre edited, uh, and so on. So talk us about all this AI functionality you're adding and kind of where the product's going at the moment. riverside_kendall_breitman_raw-audio_digital_marketing p_0215: Yeah, so after you record I think is really, I mean, there's like the magic of having a really crisp, clean recording right after you're done, no matter if you have bad internet or anything like that. But afterwards, I feel is the real, like magic happens. And by that I mean that afterwards immediately you get a transcript and there's so much you could do with the transcript. You get show notes, you get, quotes, key quotes, keywords that you could put right into YouTube, but you also get AI created clips. So those are, you could do nine by 16 for social media, format them however you want. But they're AI generated clips of what we've identified as your most engaging moments to put on social media. We've also extended that to segments now. So what we were talking about that fi, that three to 10 minute video, those are also generated for you and hooks as well. And so you have all of that. You have AI tools to be able to clean up the audio, like you were saying, to be able to change layouts that you can in one click create a video that switches between speakers and at, you can put your branding in that you can add one in one click. So. I'll say, okay, this is the purple that my brand uses is their logo, and then I'll just click Apply brand. And so suddenly my clips all look the same in the branding of Riverside. So, there's the clear recording and then as well as that it's being able to. Create all that content on the backend because we're talking during this interview about you can create clips and you can do all of that, but that's still, when you hear about that, you're like, that's a lot of time and my team already has so much that we're doing, but a lot of that's already created for you. As soon as you press stop on your recording. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: Yeah, and I'd say this functionality's coming thick and fast as well. There's new features kind of all the time as well. So, riverside_kendall_breitman_raw-audio_digital_marketing p_0215: Yeah there's even, I mean, I even know of some that are cooking up right now that we're gonna be announcing soon, so we're only continuing to. To iterate on it. I mean, and the things that the product team has started have thought of are, even when I say that, I don't even know where AI is going. 'cause it's like we, we put out cut fluff. And so what it does is like identifies moments where you're like, wait, is your mic on? I think you should reposition it. And it'll highlight it and say, do you want to cut this? And it suggests it so that it doesn't, like you can decide if you want that or not and you press yes. It takes it riverside_daniel_rowles_raw-audio_digital_marketing p_0214: you you said that as the part of the actual podcast as a demonstration, and I'm gonna have to riverside_kendall_breitman_raw-audio_digital_marketing p_0215: Now it's gonna No, but it only suggested it will not cut it. So don't worry. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: It's a really good point because there's so many times where you're doing something and somebody kind of. Halfway through your question, something happens and you've gotta go back. I mustn't miss that in the edit. 'cause if I publish it that within the actual output, it's gonna be very embarrassing. So, uh, yeah, it's hugely important and it is a huge time saver and I think we've gone from. Taking a podcast and kind of editing and getting it out from taking us a day now to taking, you know, an hour or two once we've messed around with things and play around with them, which is a game changer because it means that we can just get more out, we can actually focus on the ideas and the creative kind of behind it as well. So, Kendall, how can people get in touch? What's the best way of connecting? riverside_kendall_breitman_raw-audio_digital_marketing p_0215: So you can connect with me on LinkedIn and also, uh, you can connect with our community of creators. We're conversation creators by Riverside on Facebook. But you can also connect with Riverside on all social media channels. I'm really excited that we gotta talk about this because I just think that there's so much intimidation that goes around video, but it can be so approachable once you start thinking of like, okay, let me just do this one thing. Let's see how it works, and iterate and see what you can do with. riverside_daniel_rowles_raw-audio_digital_marketing p_0214: But we'll put all those links into the show notes, so target internet.com/podcast. Kendall Brimer, thank you so much for joining us and for your insights today. riverside_kendall_breitman_raw-audio_digital_marketing p_0215: Yeah. Thank you so much for having me. This was great.
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