The Digital Marketing Podcast by Exposure Ninja · 2026-06-22 · 13 min
Since AI Overviews launched, the average website has lost around a third of its organic traffic. Last week, the UK's Competition and Markets Authority had seen enough, and issued a legal order forcing Google to change. Within hours, Google announced updates to AI Overviews. More links. More data. A fairer deal for publishers. But will your traffic actually come back? In this video, I cover: Why two-thirds of Google searches now result in zero clicks, and what the CMA is doing about it What Google is now legally required to provide to website owners, including new AI Search data inside Search Console Why the new generative AI performance report in Search Console is only telling you half the story (and which half Google is hiding) How one of our financial education clients is making more money than ever from organic search, even with traffic down year-on-year Why their competitors are losing up to 61% of organic traffic while this client's average order value has grown 13%, and what they're doing differently The mindset shift every marketer needs to make right now: from chasing traffic volume to winning AI visibility The old organic traffic levels aren't coming back.
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