The Developer Tools Podcast with Fexingo · 2026-08-02 · 11 min
Why do some APIs get picked up by huge platforms while others disappear? In this episode, Lucas and Luna dig into the art of API discoverability and adoption, using the example of a fictional payment startup that landed a deal with a major e-commerce platform. They break down the concrete steps - from proactive outreach to developer experience - that made the difference. You'll learn why the first version of your API might be your biggest sales tool, and how a great error message can be more persuasive than a sales deck. They also discuss the uncomfortable truth about API marketplaces, and why the real fight is for developer mindshare, not just a listing slot. If you're building an API and hoping someone, anyone, will use it, this episode gives you a practical framework for getting noticed - without burning a dime on ads. #APIDiscoverability #DeveloperExperience #APIAdoption #SellingAPIs #PlatformEcosystems #BusinessStrategy #DeveloperRelations #TechnologyPodcast #FexingoBusiness #BusinessPodcast #SoftwareEngineering #APIStrategy #B2BSaaS #TechSales #Developers #MarketplaceStrategy #ProductLedGrowth #GoToMarket Keep every episode free: buymeacoffee.com/fexingo
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