2543: The Quiet Reinvention: Pt. 2

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Ready to bring same day crowns into your practice? Learn more by visiting glidewelldental.com IO to talk to a rep today. That's Glidewell. G L I D E W e l l dental.com IO and talk to a rep. The DentalPreneur podcast. Okay, doctor, it's time to put down that handpiece. You're listening to the show dedicated to helping dentists get their lives back. It's time to decrease your stress, increase your profitability, and regain your passion. Now introducing your host, Dr. Mark Costas. Hello, everyone. Welcome to another episode of the Dentalpreneur podcast. I'm your host, Dr. Marc Costas. Hey, friends, this is part two of a two parter. Uh, this comes from my keynote presentation at the Atlanta Mastermind meeting, which was just held in Atlanta, Georgia. Incredible venue. Really, really cool spot. In this part two episode of my keynote presentation, I talk about resume virtues versus eulogy virtues. I go over the eulogy exercise for clarity. I talk about using the four futures as a recalibration tool. And finally, uh, I discuss subtraction and how it creates a cleaner path forward. All right, guys, I hope you enjoy this part two conclusion episode. Let me know what you think. Have a wonderful day and we'll talk soon. So in front of you guys, you should have a eulogy exercise again, something that we've done before. And I just want you to go through just very quickly. We're going to do, um, I really want you guys to take the time to do this, uh, in a quiet place, give it a lot of time. But if you guys could just fill out this part, step one and then step two here on page one, we'll give you guys just about five minutes. Just jot down some things that are top of mind. Um, it'll kind of get your mind moving in that general area and then we'll go from there. So five minutes on the clock, Stevie, some contemplative music and, uh, we'll get going and we'll continue. Okay, you guys good? I know it's heavy, but I find it very cathartic to be able to write that kind of stuff down. Um, all right, so we always kind of fall back to, um, the four futures as our map and as our guide. Uh, when we created this, geez, ten years ago now, the four futures was something that we were trying to utilize to offset some of the hard charging stuff that we were talking about earlier. Um, a singular focus in production and numbers and growth, um, and making sure that we're taking care of the other right side of stuff, our mind, meaning muscle and money, the things that are important as a human that you shouldn't have to sacrifice as you're building your empire. So we always go back to the four futures as the bit of wisdom, especially when we're looking to, um, do an exercise, like a eulogy exercise, where we're trying to figure out, uh, which season we're in and how to gracefully enter into the next. Let's take a second to thank our sponsor, Jazz Imaging. If your sensors make you want to scream between slow support, limited warranties, and software headaches, Jazz Imaging was built to fix that. I've used them in my practices. And the difference is real Jazz Club helps preserve your capital. Whether you're adding an adult sensor, a pediatric sensor, or replacing one that's not working anymore. Contact Jennifetti at, uh, Jazz Imaging at 567-83-2860 or visit jazz imaging.com to learn how DSN members can receive $20 off per sensor every month. You can even try one risk free. So the 4 Futures is the map that we're going to use during this exercise. You don't need to fix everything all at once, which is a problem that we see with a lot of people. They will leave with 65 action items. And I mean, I don't care what human you are, you're not going to accomplish 65 action items in a quarter. So pick 1, 2 or 3. Pick, in this case, the single future that you want to focus on the Most. Give it 90 days, hit it hard, and, uh, do your best to make a big difference in that particular future. You want to work on it gradually and intentionally realign one future at a time. So the mind just some simple questions to ask. Who are you still being that no longer serves that chapter of your life? Identity lag creates exhaustion. Okay, so this goes back to the seasons. Is there something that you're being? Is there something that you're trying to live up to? Is there some ideal that you are holding onto that is no longer serving you? And, uh, for a lot of people in this room, while you type A's, that could be as simple as I'm carrying the entire practice on my shoulders. Okay? There are many opportunities for you to be able to distribute that load amongst people that can carry that load on your behalf or together with you. You do not have to be the only person carrying the load. The meaning future, what still matters and what are you doing out of obligation? Uh, meaning doesn't disappear all at once. It erodes gradually and sometimes imperceptibly over time. If you're constantly making concessions in this particular quadrant in the name of springtime, when springtime isn't even necessarily the appropriate season to be in. If you are missing important family functions because of the hustle and grind that you are literally physically addicted to, when you should be in summer and not spring. These are the things that we're asking you guys to take a closer look at. So what are you still doing out of what you feel is obligation? Are you still doing way too much chairside clinical dentistry on the people that you don't want to do it on and doing the procedures that you definitely don't want to do to, uh, do anymore? And is there really, really no way out of that? Or have you because of ego and because of obligation Gotten stuck there. There are ways out and there's lots of examples of people that have transitioned out of seasons that they should no longer, uh, they no longer appropriately belong in. All right, muscle. Is your body supporting your ambition or fighting it? You cannot reinvent a life with a depleted nervous system. Okay, so I tried to divide, defy this for years and years. You need your physical body in order to be at ah, your peak mental performance. Um, I already know, as does the team. I can't make any decisions after about 3:30 in the afternoon because I'm completely mentally depleted. All bad things that happen, all bad decisions that I made have happened after 3:30 in the afternoon and 2:00 clock in the afternoon on Thursday, Friday, Saturday or Sunday because I'm mentally depleted. So if you guys are trying to get one over on me, ask me a really important question on Friday at 3:30. Um, it's really, really important. Your health is your most important wealth. Ask, um, anybody you know. Would you trade Warren Buffett's life for him? Right now he's worth $300 billion, but he's probably got a year or two to live. Um, I would not. And if you take your life right now and you can go back 25 years and you were the same human, but you had to give away all of your money, all of your resources, all of your homes, all of your toys and you can go back 25 years, would you trade for 25 year old you without any of your physical possessions or your wealth. You get to be my age and that starts to sound very compelling. But right now you have that wealth. You have the health, you have the vibrancy, you have the ability to travel across the country and stay up late and wake up early and drink coffee and grind. Right now, right now you have that wealth. You're either taking it for granted, you're not maximizing it, or you're not caring for it one way or the other. I would take that deal right now, by the way. I would give away every penny in order to go back 25 years. That would make me five, but I'd be a badass five year old. All right, Design is your income buying you freedom or complexity and obligation. If your business consumes more freedom than it creates, it's not a real asset. There's 168 hours in a week, 8,760 hours in a year. How are you spending yours? Okay, this is something that, I mean, once again, most of the stuff I talk about is stuff that I've done Wrong. I have used wealth to make, um, in certain times in my life, to make my life much more complicated, um, and added many more obligations. I'm kind of in the season of my life, where I'm more interested in simplicity than I am of, um, buying things that are adding complexity just for the ego of it. Again, if your business consumes more freedom than it creates, it's not a real asset. All right. Stunted evolution. Your identity that got you here versus the identity that's needed for the next level. The identity that built your practice was, and this is the springtime, scrappy, responsible, self sacrificing, hyper productive, 12 hour days. Honey, I just got to do this. Our loan is gigantic. We don't have enough new patients. Mrs. Jones called. I know it's Sunday, but she needs a root canal. We need the production. You're willing to do anything. We've all been there. I've worked. I've worked on Sundays when I needed to. I worked Saturdays for the first five years of my career. The identity needed to succeed at your next level, however, is more selective, more strategic. And you're now out of the trenches. You're boundary driven and you're poised. If you guys think that you can continue to innovate and have the big ideas and do the deep work and be in the trenches simultaneously. Nearly impossible. Nearly impossible. I've never seen anybody do it effectively. So you have to leave that scrappy springtime identity in order to give yourself enough bandwidth, enough white space, enough buffer time for the real ideas to soak in, to be able to do the big work, to start becoming an empire builder and not a scrappy mom and pop shop operator. These are different people. The strategist and the scrappy springtime hustle and grinder. Two different people. Two different people. They can both attack a problem, but you want to attack that problem from an elevated standpoint. Two different people. Okay. We want to honor the past. We want to move forward with new priorities. The version of you that got you here deserves respect and recognition. Good job. You were a hustle and grinder. Congratulations. But doesn't get to decide what comes next. Moving forward with new priorities is not an indictment on your previous strategies. They got you here. What's important is to recognize when previous structure and habits transition from a necessity to a liability. Okay. What got you here won't get you there. But if you continue that same pattern of behavior and that same pattern of work, it actually becomes a liability. At some point, you become the primary choke point. You become what's actually holding the business back. Permission. M. You don't always need a dramatic pivot point. Sometimes you just need permission to evolve. I'm giving you permission. What got you here doesn't, uh, have to be what gets you to the next level. It's time to slow down, look around at what you've been able to accomplish, reflect on what no longer serves you. So for me, today, this weekend, what would be a big victory is when you guys are going through your hot seats and maybe for the first time, you're recognizing, oh, that is. That's a repetitive behavior pattern. I always do try to outsource and then pull it back in. Or Mark has told me that I can go from 4 to 3 or from 3 to 2 as far as clinical days, because it's important that I start strategizing for the growth of this business. But I resist because I'm not willing to drop by 20% for the next quarter in order to put this, um, initiative in place. I'm challenging you to allow that to happen. And if you need permission, I'm giving you permission. And if that scorecard looks ugly for a couple months, Jake and I give you permission because we have a plan for this and we understand the trends that it will do this before it does this. And if you want it to remain static and steady and never, ever, ever change, then this is going to be your life forever. You're going to be stuck in spring forever. It takes guts in order to make this work. So it's time to slow down, look around at, uh, what you've been able to accomplish and reflect on what no longer serves you. All right, so the quiet reinvention map, part one. What used to work but no longer does. I want you guys to think about that. Which of your futures needs the most alignment right now? So hopefully you guys have some idea of where you are with your four futures. Okay? If you don't have, um, like, a very, very clear idea of which future you want to focus on during this reinvention period that we've all agreed to. Well, I've agreed to it for you. Take a look at your four futures. Mind, meaning muscle and money. It doesn't have to be any more complicated than that. Is it something that I need to overcome in my mind in some certain way? Is it an ego thing? Is it some way that I'm looking at this particular challenge right now? Is that my block? Is it that I need to reengage? I need to do this eulogy exercise. I need to figure out from A character perspective and what I'm really doing this for. So there's the what and how. That's left brain stuff. And then there's the why, which is the right brain stuff. What do I want to do? I want the practice to go from one to three locations or 10 to 14 ops. How am I going to do that? That's DSI 101. We can help you with that. But why do I want to do this in the first place? If you're unclear, then maybe you should pause for a second, figure out why it is that you want to do that in the first place, and then you can recalibrate whether or not this is going to be worth it. And if it is worth it, then we can most definitely go back to the how. Okay, what is the, uh, one thing to subtract, not add, in the next 90 days? Instead of adding a bunch of things to our schedule? One cool way is to just kind of look at your schedule, your typical mo. What are you doing on a daily basis from the time that you wake up until the time you put your head down, um, on the pillow at night, what it is you're doing. What could you subtract to make your life better? Not add. What could you subtract? How could you lighten up your schedule? Remove your ego from the process? Who are you obligated or what are you feeling like you're obligated to do that? You could just remove. Maybe it might offend some people. It might involve removing some toxicity from your life. It might be uncomfortable to rip off that band aid. But what could you eliminate? Uh, what would feel better and not look better in 90 days? In other words, what would better feel like and not look like in 90 days? You might be calmer, lighter, more present, more decisive. What does that look like? And what one honest conversation have you been avoiding? Or ten? Okay, guys, so I'm going to end on this douchey. To quote your own self on the last slide or ever. Uh, but this is a quote. Um, you don't need another mountain to climb. You just need a cleaner path forward. Okay, I know I got super deep with you guys, but this is the season that I'm in. I am actually in winter right now, so I have a ton of clarity exercises that I'm doing. I'm doing a ton of shifts right now. Clearly, I'm trying to find my way. Um, my attempt to decrease the amount of time that I'm on the road has led to twice the number of trips that I signed up for this year, for some reason. Um, I'm doing a lot of mission work this year. Seven trips when it was four last year. Next year will probably be three, which means six. Um, but right now, I mean, I do just like anybody else, guys, I'm being super vulnerable, just like all of you guys. I struggle. I am a naturally spring person. You know, I had learning disabilities and dyslexia just like all three of my boys. I'm watching them struggle through the same things that I did. The only thing that we have as a family, the only thing that I had personally was just hustle. You had to work harder on the field and on the mat, and you had to study more than everybody else. And then when I got out of, uh, school and I own my own business, I was very, very comfortable working harder than everybody else because that was the one tool in my toolbox that I could reliably count on. And at some point after my first six practices, um, I feel like I almost intentionally didn't put things in order because to me, it felt more comfortable to be the person that handled all of it, because that meant that I could work harder and I could handle it and I could shoulder the load. I felt comfortable there. I felt comfortable without organizational charts because you know what? Darn it, I have a higher tolerance of pain than anybody else. Give it to me. I'll deal with that. Give that to me. I'll deal with it. I'll be the office manager simultaneously for six practices. And I'll be the HR manager. And I'll be the marketing manager. And I'll be the number one producer. And I'll produce six days a week, nine hours a day, nonstop. And I'll see that troubled patient. I'll see Mrs. Jones, who's a pain in the ass. I took all of it on me because that was the one tool that I had in my toolbox. I have a feeling that a lot of you guys are doing some version of that in your own life. And this exercise isn't to try to pigeonhole you into any of those seasons. Right now, what I'm trying to do is just to get you to open up your minds and see, where am I right now? What can I eliminate for the sake of, you know, ego and, uh, how I can make my life more streamlined and more effective. That was the whole idea. Hey, doc, are you earning or currently building out a large scale dental practice? Then you already know ambition alone isn't enough. To truly thrive, you need a strategic plan. That's where the Expert team at uh, Professional Transition Strategies comes in. Pts, works with some of the fastest growing practices in the country and has put together an exclusive resource for doctors just like you. The three Fs of successfully operating a large scale practice. In this free ebook, you'll dive into three essential pillars of sustainable footprint, finances, and future. And it all starts with knowing your practice's value. A comprehensive practice valuation is the critical first step, whether you're expanding your footprint, optimizing your financials, or planning what's next in your career. To get your copy, just email infoprofessionaltransition.com and ask for the Three Fs ebook. That's inforofessionaltransition.com Now's the time to take your practice to the next level with a right plan in place. Yeah, it's an awesome question. It's an awesome question. So the question is, am I really in winter? Because I'm hustling in winter. It's just, just because, just because it's not dentistry that I have redirected my style of life to the next thing. Yes, uh, I have a tendency to do that. Um, and during my reflection, I mean, the girls are like, dude, this is not what you promised us as far as less travel. Um, so we'll be over 200,000 miles this year. But yes, that's a very, very good question. And when I'm doing the eulogy exercise and when I'm figuring out what I want people to remember me for, and I am getting to that age where it's like I could, uh, you know, it's been a couple years where I could hang it up and I could literally sit on a beach and not do any of this anymore. I don't work for money anymore, so I have to direct my energy in one direction or another. Um, so for me, winter is all about just kind of recalibration and reinvention really. So it could look a lot from the outside looking in. It could look a lot like I am replacing the franticness and hustle and grind of business life. And I'm directly transferring that over to, uh, the charity stuff. But I think at some point when things slow down, I feel like I actually am. My winter and my spring of the new nonprofit are coinciding. So it is a reinvention. But I'm finding myself having to, now that I've set up the charity, pull back and get into the summer of that. Right? So now everything's been established. So like I was saying earlier, everything is completely cyclical. It's like winter is a period of time, and then you go back to spring. Spring goes to summer, summer goes to fall. So we are all in a constant flow. Right? Um, winter to me, what I don't want is for winter to me to be like, oh, it's cold, and I'm ready to kind of get into my rocking chair and be insignificant forever. I want to make a difference for as long as I can. Aaron and I were talking about this at dinner last night. We want to make a difference for as long as we can. We want to be relevant for as long as we can. Um, and that doesn't mean. Not from an ego perspective, but just, um, making a difference to other people. So that's where I'm, uh, at kind, uh, of a rambling answer, but I hope that. I hope that helped. Okay. All right, guys. Well, we're 16 minutes early. Any questions? Any feedback? Potty break. Yes, Mo. I can get someone to do, like, 80% of what I do and step away and have a. Have the business flatline or even dip a little bit. I think we're in this phase now, and, uh, it's scary. The thing is, I don't think we can find someone who can do the 80%. Is that okay? You don't think you can find someone? We have a lot of people with training. We have a lot of people that trying to invest in their future and their integration into the philosophy of the company or whatever, but we can't find someone who can actually do the 80%. And it feels heavy to step away because, like you said, I can easily just get back in there and do what I do and still produce. So, uh, basically, are we hiring the wrong people or we're supposed to put in more work into. Well, you might be trying to find a single person that can replace you. It might take two, it might take three. Um, it might be a different organizational structure altogether. Is it possible? Yes, it's possible. If you haven't found it in the first, second, or third person, it still doesn't mean that that person or group of people doesn't exist. Um, I know your situation very intimately, and those are big shoes to fill because you guys are big producers and you do a lot of the management yourself, but it is still possible. And that doesn't. Again, there's different ways to integrate somebody into your space. You don't necessarily have to say, all right, tomorrow I'm gone. Here goes the dip. I'm going to be way over here, and I'm going to Help you, you know, try to be as good as I was, get to 80% and we're happy. I mean it could be slowly integration. It could take six months for you to get them up to 80% of what you are. Or it could take two people six or eight months until they get there. It doesn't have to happen overnight and it doesn't have to be pretty and it doesn't have to be the first person. You just have to be aware that that's what you're working towards. Or else you'll never be free from the business. It won't be a real business if you're doing all of the. All of the clinical, all of the management, all of the everything. That's not a real business.

Speaker B: Mhm.

Speaker A: That's a very high paid job, but it's not a business. It has to operate without you. Yeah. Yeah. Thanks Mark. Yeah. Anyone else? Anything profound from over there? Sorry. I was spending so much time over here, I felt so comfortable over here. You guys are very important over there to me too. Anyone? Anyone? Hey, buddy. Good, it's good to see you.

Speaker B: Thanks.

Speaker A: I want to clear up what's the

Speaker B: matter with my eye.

Speaker A: So, uh, my production per exam was low last month. Maria punched me in the face. The problem is that Sommer coached her to do that. That's all I have to say. Good job, Maria. Is that a jab or a cross? It was a. Okay, cross. I like it. Anything else? Any other questions, Reflections? It's a good time to share. We got 12 minutes. So as you were sitting there talking and reflecting about the conversation we had yesterday and about winter and it's like, is winter the goal or is winter's a phase? And then you go to look to do something new and we talk about doing something new and beginner mind and getting in that whole, that whole headspace. But I don't know that I ever want to be progressing through life without progressing through new opportunities, new skills, new ways of being, that sort of thing. So I think you want to progress and you want to go through the phases and then once you get there, like you look for the next thing, you know, and. And that's just kind of how you go through life. I don't see winter as the, like the ultimate goal. I think if we're looking for winter as the ultimate goal, that's when you start looking for the rocking chair. Not really interested in that. Anything else? I mean, I have a million chicken scratches in here. One thing that I think, you know, if you're stuck in spring. It's. It's. This is important, um, that when you are in the grind and you're working very, very hard, and I would say a good portion of the room is still in that phase, um, it's very, very difficult to pick up lessons, to capture the lessons while you're in the grind. Um, you're not deep thinking in the grind. You're all about survival. You're about production. You're about working through the matter at hand. I mean, guys, I've been there. I understand what it feels like to have three hygiene checks and two restorative columns happening simultaneously all day, every day for 20 years. That's our life. Um, but it's very difficult to pick up on the profound lessons and personal development when you are in that grind. It's very much easier when you have some zeros and some decades to be able to look back and go, this was an opportunity where I could have done that. This is an opportunity when I probably should have stepped away or put somebody else in there. I'm just saying, as somebody who is turning into somebody that has a lot of experience, and with the number of practices I've had, maybe I have twice the experience for the number of years that I actually did it. It's very, very difficult to assess where you are when you're in the hustle phase. Once you get out of the hustle phase, then you have a much better opportunity to say, I did this, this, this, and this wrong. I could have done this better. Um, and it's very, very interesting because you have the opportunity as a community surrounded by coaches, surrounded by people that have actually navigated the challenges that you are about to encounter or right in the middle of and accelerate that timeline, I just don't see the wisdom of reinventing the wheel. And people still in this community are still struggling with stuff that has been solved dozens, if not hundreds of times within this community. And that's why you're here, that's why you travel, that's why you pay money for an organization like this, is to be able to accelerate your timeline, to be able to collapse time and avoid some of the challenges that we've already encountered. And I'm preaching to the choir because you guys are here. But if you're not utilizing the resources and you're not using this magnificent brain trust and you're making the same mistakes that I've made and Jake's made and Summer's made and all of the black belt coaches have made, you're missing the point. Before you Try to navigate an issue on your own. And you strap on your work boots and you say, I'm going to pull this one tool out of my toolbox and it is hustle and I'm going to get through this. Maybe look up for a second and put an SOS out to the group and say, I'm, um, dealing with this. Has anybody else dealt with this? Can I get some, can I get some advice on how to navigate around this? You don't have to invent your own way to navigate around something that has been solved 25 times within this group in the last month. And that's one of the things that frustrates me more than anything else. Perpetual white belts. Somebody leaves as a blue belt. Somebody never makes a coaching call, but made a financial investment. It's like, dude, you're right on the edge. You have to utilize these resources. You have to utilize these resources. Look at the power of the brilliance in this room. Harness it. I mean, we have no shortage of evidence that this works. Greater than 20% of this community, 200 plus people, are black belts. We have 23 black belt coaches. This stuff works. And if in your head you're saying, well, not in my market, well, this particular office manager, well, this particular variable in my market, well, my practice is different. For whatever reason, that is a story that you're telling yourself that you have to eliminate from your brain. We have evidence that this works. Utilize the resources. And if you're not sure how to utilize the resources or you've tried to utilize the resources and it just isn't working for you, just come to me, we'll figure it out. We'll put a plan together. All right, there's, um, somebody over here. And then we'll. Yes, Dr. B. Um, like each day I'm trying to, like, time journal and I, I don't know what book it's from, but I always keep telling myself, I'm like, okay, today what can I automate, eliminate and delegate? So I've been trying to eliminate, like social media, so that's buying me back more time so then I can reallocate that time to higher value things. Um, so I have to constantly keep reminding myself that. And I feel like over the last year it's been great, like building my leadership team. And then I'm having them do that too. I'm like, what do we need to automate, eliminate and delegate each day so then, um, exponentially we can grow, like, as a team. So I feel like that's been, like, really helpful for me. Too, as I'm trying to, like, you know, figure out what phase I'm in and, you know, systems and stuff, and having the team help me build those systems. So that's been, like, really helpful. Just want to make a comment. That's great. That's four hour work week. Yeah. Uh, it's funny. Warren Buffett started that. Now everybody's using it, right. I'm a dentist. All I'm doing is trading my valuable hours for dollars. And he, um, utilizes that as one of his big analogies. Don't, uh, be a dentist.

Speaker B: Don't be a dentist. And he then, he famously went on to explain that as being every minute of our time is taken up between, like, hygiene exams and doing our clinical procedures. And it gives you no time to think, to create, to be a person, to do all of those things. And I think, like you said earlier, you've got to give yourself permission to do that, because the fallacy is being able to do two things at once, meaning clinical and grow the business. And that, I think, is the recipe that I found for myself for burnout. So when you give yourself permission to step back and do it and you've planned financially to be able to do it, that's kind of where the magic. But it's like in your head. You got to give yourself permission to do it and not feel like I'm not useful anymore because I'm not producing with my hands. Right. It's the golden handcuffs that we all talk about. And that's a tough part. I still struggle with it right now of, like, wanting to jump back in a chair when a doctor leaves before the next one's coming in and all those things. But I remind myself of the Warren Buffett quote of don't be a dentist, because then you can't be creative. Then you're going to get burnout. So I think it was well said. You said, just got to give yourself that permission and that switch in your mind to go on to do the CEO stuff, the other stuff. And how do you enjoy that, like, and build your life around that?

Speaker A: Awesome. Thanks, man. Yeah, Dennis, take a. Take a lot of heat in the, in the media. Um, but it's true. It's true. I mean, you could be the most successful personal injury attorney. You can be the Johnnie Cochran's of the world that are literally charging like $7,500 an hour. Still time for dollars, uh, there's still a ceiling to that. Dentistry is the exact same way. We do very, very well per hour. But if we're spinning the handpiece. And there's no other way to make money, uh, other than trading in our clinical time for dollars. Then there's a ceiling. Um, if you build a real enterprise, whether it's a mega practice, a single practice, a mega practice, or um, a group of practices, then there really is no ceiling to how much you can generate and then how much good you can do on the other end and you can put those together in summertime. You don't have to utilize your springtime toolbox, uh, in order to do that. Foreign. This episode of being brought to you by our great friends over at Profi 2020 dental CPAs Profi is a managerial accounting, proactive tax planning and financial freedom advisory CPA firm created for dental entrepreneurs with a mission driven purpose to create life changing impact in the lives of dentists. Practices over $1.5 million in collections generally choose Profi for their enhanced service and value desired for a more serious CPA and business advisory relationship. Profi's unique company guarantee of monthly investment grade financials delivered by the 15th of each month or it's free is part of the premium CPA relationship it offers to sophisticated folks, business owners who desire more tailored growth oriented and financial guidance. Profi launched the awesome additional Phase 1 dental CPAs as a starter CPA relationship for first time practice buyers, startups and practice owners trying to keep accounting costs low but stay compliant and bank ready at all times with investment grade financials and dental specific accounting reports. On a personal note, I can can 100% endorse Profi as my CPA of choice. The five years I've been with them have been the best in terms of organization and implementation of advanced strategies to decrease my tax liability as well as offering top notch IRS audit defense. To learn more about what Profi 2020 or Phase 1 dental CPAs may offer you and your business, schedule a free financial X ray by visiting profi2020.com that's P R O F i2020.com and take the 32nd challenge today. This episode is being brought to you by the profit maximizers at Crown Card Services. When it comes to credit card processing, most dental practices feel stuck with rising rates, hidden fees and faceless 1, 800 numbers. That's where Crown Card is different. They deliver what they call the Royal Treatment Relationship driven service. Real people solving real problems and cutting edge payment solutions designed specifically for for dental practices. In an industry where processors can raise rates without notice, Crown Card gives you something rare guaranteed fixed pricing for life, total transparency and no surprise, junk fees not even for PCI compliance with Crown profit margin really does matter. And they don't just stop at savings. Crown equips your practice with the latest payment technology, from mobile terminals and online payment options to text to pay and seamless practice management software and integrations so transactions are easy for your team and your patients. Want to go further. Their compliant surcharge program allows you to eliminate credit card processing fees altogether, so you take home 100% of your transactions. Sign up for that program and you'll even receive a free payment terminal. So if you're ready to restore profitability and give your practice the simple, secure and smart payment processing it deserves, visit credit CrownCardServices.com to schedule your fee analysis and demo today. That's CrownCard Services.com. And that wraps it up for another episode of, uh, the DentalPreneur podcast. Look forward to reconnecting on the next episode. Thank you so much for joining us today on the dentalpreneur podcast. Uh, check out trudental success.com for full recaps of every show, a schedule of our live events, free video tutorials, and a whole host of practice building resources.