
The Deep Specialization™ Podcast · 2025-10-11 · 5 min
What if one relationship could unlock a hundred new clients for your agency? In this episode, we dive into the Tastemaker Strategy , a proven sales approach that scaled Scorpion from $20M to $200M by leveraging the hidden power of industry influencers. You’ll learn why 90% of buyers choose from a preset shortlist (according to Harvard research), and how to ensure your agency gets on it. From identifying tastemakers to prioritizing them using two simple tools, this episode gives you the roadmap to predictable growth. What You’ll Learn in This Episode: Why tastemakers, not cold calls, are the key to filling your pipeline The “Golden Egg vs.