Why AEO in 2026 Is Just the Evolution of SEO with Rebecca Busk (CEO, Kvalifik)

Episode notes

#373 | Dave sits down with Rebecca Busk , CEO and Partner at Kvalifik, to talk about what it actually takes to show up in AI search. Rebecca breaks down the three types of prompts you need to rank for - foundational, core, and must-win - and why most AEO content fails because it's too generic to ever get cited. They get into the technical side of AEO like crawlability and schema markup, why Reddit and community platforms carry more weight than LinkedIn in AI citations, and a ten-point checklist for content quality you can run against your own site today. Check out Webflow's free AEO assessment here .

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