The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist

Episode notes

#329 | Dave is joined by Emma Robinson , Head of B2B Marketing at Canva, and Kristine Segrist , Global Head of Consumer Marketing at Canva, to break down how Canva is scaling growth across both enterprise and consumer audiences. They talk about how Canva balances brand-building with pipeline accountability, how they turn bottom-up product adoption into enterprise deals, and why brand investment is a long-term growth lever. Emma and Kristine also share how their team structure, data science investments, and creative bets like the Love Your Work campaign help Canva scale without losing the brand identity that made them famous.

• Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)68 / 100
• Demand Gen Plays for the Antisocial Buyer83 / 100
• The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)74 / 100
• How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)
• How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)