How to Navigate a Rebrand with Clare Schmitt

Episode notes

#333 | Dave is joined by Clare Schmitt , a seasoned marketing leader and a member of our CMO community, to walk through what it actually takes to lead a rebrand at a mid-market B2B company. Clare shares how she partnered with her CEO to drive a full rebrand, from hiring a naming agency and running an RFP, to managing a small decision-making council, rolling out the new brand across every department, and measuring success post-launch. If you're a marketing leader thinking about a rebrand, this episode is a practical, top to bottom playbook from someone who just did it. Timestamps (00:00) - Why rebrands come up and what this episode covers (01:40) - Clare's role at Piedmont Global and how the rebrand got started (03:55) - Should you hire a naming agency?

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