How to Make Outbound Work and Build Pipeline in 2026 (with Jen Allen-Knuth, Founder of DemandJen)

Episode notes

#343 | In this session from Drive 2025 titled “ Building Pipeline in the Shiny Object Era”, Jen Allen Knuth unpacks why deals stall even when your product is objectively better, how the explosion of shiny tools and AI noise is making it worse, and why most teams are unintentionally fueling the problem with me-centric messaging. Jen shares the two zero-dollar exercises every team should run to quantify how much pipeline they’re losing today, align sales and marketing around the true blocker, and rebuild outbound messaging that creates curiosity. PS. Want to join us at Drive 2026? Head over to exitfive.com/drive to grab your ticket. Join 50,0000 people who get Dave's Newsletter here: Learn more about Exit Five's private marketing community: ***

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