How Snowflake Runs ABM with Casey Patterson
The Dave Gerhardt Show · 2026-05-28 · 59 min
Episode notes
#359 | Dave sits down with Casey Patterson , Director of ABM at Snowflake, to talk about what ABM actually looks like inside one of the biggest companies in enterprise software. Casey breaks down how she cold LinkedIn messaged her now-boss Hillary to get her ABM decks reviewed before ever working together, why ABM works best when marketing stops thinking about credit and just focuses on helping sales get into accounts, and how she's thinking about the shift from traditional ABM plays to agent-driven ABM. They also get into geo-fenced out-of-home advertising, one-to-one field marketing plays, and why the future of ABM looks more like Netflix than a campaign calendar. Plus a surprisingly good tangent on finding mentors and how to actually get one.
More from The Dave Gerhardt Show
All episodes →- Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)68 / 100
- Demand Gen Plays for the Antisocial Buyer83 / 100
- The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)74 / 100
- How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)
- How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)