How Domitille de Saint-Exupéry (CMO at Lemlist) Turned $1.2M into $31M in New ARR

Episode notes

#332 | Dave is joined by Domi de Saint-Exupéry , CMO at Lemlist, a bootstrapped $40M ARR sales engagement platform, to break down exactly how she turned $1.2M in marketing spend into $31M in new ARR in 2025. Domi shares the full breakdown of every channel, agency, influencer strategy, and partnership play that drove results. This includes how they went from $0 to $500K in paid ads, why partnerships are the most underrated B2B growth channel, how they built a micro-influencer program, and what AI use cases are actually working (and which are overrated). If you want real numbers and real playbooks, this one's for you. Timestamps (00:00) - Introduction: $1.2M in spend, $31M in new ARR (02:15) - What Lemlist does and how the company got to $40M ARR (05:30) - Going from $0 to $500K in paid ads: what triggered the shift (09:45) - How to execute paid ads well: outsourcing vs.

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