From HubSpot Blog to CMO: Kipp Bodnar on Career Growth and Marketing Leadership

Episode notes

#340 | Dave sits down with Kipp Bodnar, CMO of HubSpot, to talk about the journey from running a company blog to leading marketing at a $2B business. Kipp started at HubSpot in 2010 when it was doing $10M in revenue and grew the blog from 200k to 1M monthly uniques before taking on more and more of the marketing function. They get into how to set big goals and work backwards from them, how to move fast without losing focus, and the mindset shift that separates individual contributors from marketing leaders. Join 50,0000 people who get Dave's Newsletter here: Learn more about Exit Five's private marketing community: ***

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Inside "Hacking Growth," a New Book by Sean Ellis and Morgan BrownCall to Action · on Growth hacking71 / 100
• 7 Deadly Sins of Growth Hacking, Mastering the Art of Standing Out, and How to FounderRemarkable Marketing Podcast · on Growth hacking67 / 100
• How a Single Error Page Converted 10k Startup SignupsMarketing for Startups with Fexingo · on Growth hacking
• Five Tactics for Moving More Subscribers to Annual PlansProduct Management Tech Brief By HackerNoon · on Growth hacking
• Building a $500 Million Media Mix | Sean HurleyThe Efficient Spend Podcast · on Growth hacking

• 60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)75 / 100
• Running a Media Company Inside HubSpot with Jonathan Hunt (VP, Media and Content)87 / 100
• Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)68 / 100
• Demand Gen Plays for the Antisocial Buyer83 / 100
• The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)74 / 100