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The Dave Gerhardt Show

From HubSpot Blog to CMO: Kipp Bodnar on Career Growth and Marketing Leadership

The Dave Gerhardt Show · 2026-03-26 · 47 min

Episode notes

#340 | Dave sits down with Kipp Bodnar, CMO of HubSpot, to talk about the journey from running a company blog to leading marketing at a $2B business. Kipp started at HubSpot in 2010 when it was doing $10M in revenue and grew the blog from 200k to 1M monthly uniques before taking on more and more of the marketing function. They get into how to set big goals and work backwards from them, how to move fast without losing focus, and the mindset shift that separates individual contributors from marketing leaders. Join 50,0000 people who get Dave's Newsletter here: Learn more about Exit Five's private marketing community: ***

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