Creative + AI examples from B2B marketers
The Dave Gerhardt Show · 2026-04-09 · 51 min
Episode notes
#345 | Luke (Head of Growth & Marketing, ElevenLabs), Liz (CMO, Brain Labs), Vicente (Creative Director, Bitly), and Carter (Global Brand Team, UiPath) join this Exit Five Live session to show how they're actually using AI to do creative work. Luke breaks down how his team built a full brand video with one person in one day using voice cloning, image models, and AI video tools. Liz shows the Claude skill her team built so anyone in the org can self-serve on-brand design without going through a designer. Vicente walks through how Bitly cut video production time by two weeks using AI. And Carter shares how he's leading a video initiative that's changing the way a global brand team operates. If you're tired of AI hype and want a look at what people are actually doing, this one's for you. Join 50,0000 people who get Dave's Newsletter here: Learn more about Exit Five's private marketing community: ***
More from The Dave Gerhardt Show
All episodes →- Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)68 / 100
- Demand Gen Plays for the Antisocial Buyer83 / 100
- The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)74 / 100
- How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)
- How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)