B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)
The Dave Gerhardt Show · 2026-03-28 · 51 min
Episode notes
#341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast), Kelly Arndt (Sr. Demand Gen Manager, Vector), Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (Associate Director of Marketing, AirVet), and Richard Meyer (Director of GTM and Growth, GoHappy) each break down a real ad campaign - the channel, the creative, the targeting, the spend, and the results. From influencer-led LinkedIn thought leader ads and CTV surround sound campaigns, to direct mail sequences, conference plays without a booth, and multi-channel signal-based targeting, these are campaigns you can actually steal from. Co-hosted by Jess Cook , VP Marketing at Vector. Ad campaigns linked here .
More from The Dave Gerhardt Show
All episodes →- Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)68 / 100
- Demand Gen Plays for the Antisocial Buyer83 / 100
- The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)74 / 100
- How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)
- How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)