B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)

Episode notes

#341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast), Kelly Arndt (Sr. Demand Gen Manager, Vector), Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (Associate Director of Marketing, AirVet), and Richard Meyer (Director of GTM and Growth, GoHappy) each break down a real ad campaign - the channel, the creative, the targeting, the spend, and the results. From influencer-led LinkedIn thought leader ads and CTV surround sound campaigns, to direct mail sequences, conference plays without a booth, and multi-channel signal-based targeting, these are campaigns you can actually steal from. Co-hosted by Jess Cook , VP Marketing at Vector. Ad campaigns linked here .

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Inside "Hacking Growth," a New Book by Sean Ellis and Morgan BrownCall to Action · on Growth hacking71 / 100
• 7 Deadly Sins of Growth Hacking, Mastering the Art of Standing Out, and How to FounderRemarkable Marketing Podcast · on Growth hacking67 / 100
• How a Single Error Page Converted 10k Startup SignupsMarketing for Startups with Fexingo · on Growth hacking
• Five Tactics for Moving More Subscribers to Annual PlansProduct Management Tech Brief By HackerNoon · on Growth hacking
• Building a $500 Million Media Mix | Sean HurleyThe Efficient Spend Podcast · on Growth hacking

• 60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)75 / 100
• Running a Media Company Inside HubSpot with Jonathan Hunt (VP, Media and Content)87 / 100
• Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)68 / 100
• Demand Gen Plays for the Antisocial Buyer83 / 100
• The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)74 / 100