The Data Malarkey Podcast · 2026-04-28 · 57 min
What if the problem is not your tool? In this episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, speaks with Dino Delić of Meltwater, the global leader in media intelligence. Sam and Dino cover data, comms, capability-building, AI, and why too many teams are still using powerful tools to produce underwhelming outcomes. Dino is sharp, direct, gloriously opinionated, and obsessed with helping people stop hiding behind "best practices" and start solving the right problem. They explore why data often fails to drive action inside organisations, how comms teams can become more strategically useful, why AI is creating both huge opportunity and total chaos, and why capability matters far more than buying the latest shiny thing.
What should marketing and communications leaders actually do with AI right now?75 / 100
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