The NASCAR Data Garage: Shaping the Future of Fan Engagement with Clay Owensby, Senior Director of Data & BI Technology at NASCAR

Episode notes

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Clay Owensby, Senior Director of Data and BI Technology at NASCAR. They dive into how NASCAR leverages advanced data analytics and digital services to enhance fan engagement and safety, modernize their data architecture with cloud solutions, and foster a deeper relationship with fans. The conversation also covers the organization's strategy for attracting younger audiences and the potential future benefits of predictive analytics and AI in delivering personalized experiences. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• AI Meets the Mid-Market: How PE-Backed Companies Are Leapfrogging with AIDisambiguation · on Predictive analytics89 / 100
• Mo (Mohammed) Saadat from StratahubEnergytech Startups · on Predictive analytics86 / 100
• Finding the Students Schools MissTech & Learning Conversations Podcast · on Predictive analytics81 / 100
• Interview with DexCare CEO Derek StreatHealthBiz with David E. Williams · on Predictive analytics77 / 100
• Evolution of TA: Reactive → Strategic, with Kyle Hurley, Head of TA, Medhealth GroupThe HR Community Podcast · on Predictive analytics76 / 100
• Credit Unions Build Cloud Data Strategy to Stay CompetitivePYMNTS Podcast · on Predictive analytics73 / 100

• Industry 2026: AI's Role in Transforming Retail, Finance, and Manufacturing with Rosemary DeAragon, Rinesh Patel & Tim Long, Snowflake
• AI and Real-World Data: A New Era for Identifying and Curing Rare Diseases with Chandi Kodthiwada, Vice President of Product Management at Komodo Health
• Empowering Agility: DraftKings’ Strategy for Compliance and Data Optimization with Zach Maybury, Chief Technology Officer at DraftKings
• From Analytics to Intelligence: BlackRock's Journey to Data Productization with David Woodhead, Head of Engineering for Aladdin Studio at BlackRock
• Modernizing Tradition: How Data Shapes the Future of Bottling with Kevin King, Senior Director of BI & Analytics at Coca-Cola Consolidated