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The Data Behind Desire: How Luxury Beauty is Rewriting the Rules of Growth (Alexis Amann, Chief Data Officer at Luxurynsight)

The CPG View · 2026-05-21 · 27 min

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Episode notes

Tell us about your journey - from finance and strategic planning at AXA to leading data strategy for some of the world’s most iconic beauty and luxury brands. What drew you into this world, and how has your background shaped your approach? You work at the intersection of data and creativity - especially in industries that have traditionally been emotionally driven. How do you balance the power of analytics with the intuition that drives beauty and luxury? You’ve worked with some of the biggest names - Chanel, Dior, L’Oréal, and more. Can you share an example where data-driven insights led to a surprising or game-changing commercial outcome for a client? What are some of the biggest opportunities or shifts you’re seeing in the beauty and luxury industry over the next few years? Where should brands be leaning in - or rethinking old habits? What are you most excited about for the future of beauty, luxury, and data? Whether it’s technology, consumer behavior, or new ways of working - what’s lighting you up right now?

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