How to Avoid Spending More for Fewer Leads with Ronan Leonard

Speaker A: Hello, my name is Barry William Magalidi, your host of, um, this episode of the Freedom series, uh, livestream session. And today I've got Ronan Lennon on the phone, uh, on the call from lockdown in Sectoria Melbourne. Mate, how are you doing today?

Speaker B: Very well, thanks. Well, today is either yesterday, today or tomorrow. Right? There are no weekends. It's just one of those three days deja vu all over again.

Speaker A: Yeah, absolutely, absolutely. Well, I guess, uh, super excited for us to chat today. And we're going to chat too. So Ronan's a co founder of a disruptive management consulting company that helps organizations get a three to seven times increase in engagement by identifying the unmet needs of their customers. Uh, and what I'd like us to kind of dive into a little bit today is talk about the hyper normalization of low engagement due to mass communication tools which have sacrificed efficiency for relevancy. And before we do, I'd, uh, like to just extend a warm welcome to everyone who's watching us live, wherever you are in the world, whatever platform you're on. Um, welcome to the show, Rafi, from my, uh. Hey, Rafi, how you doing, mate? He's out there overseeing all your comments and questions. So let's make this as, uh, I guess as conversational as possible. So any questions you've got for myself or Ronan, please put them in the chat of wherever you're watching this and uh, we'll get them answered here. Hit the like button, let us know that you're watching. And also, why, uh, not start a watch party and share it across your feed to other business owners and entrepreneurs as well? So Ronan, let's talk a little bit about the hyper normalization. Where do we kick off with this?

Speaker B: We probably kick off in the fact that everybody would agree that it's costing them far more to reach fewer people on just about every social media platform.

Speaker A: Absolutely.

Speaker B: So what they tend to do is just produce more content. Uh, Gary Vee is telling small business owners to film the day in the life and chop up all this content. Let's be honest, who's got to watch it? If you haven't already built a, uh, following of people across these social media platforms, just pushing more content out there isn't going to get you more engagement. So there's a couple of things within that. First off, as I said, communication tools become the norm. So everyone builds a funnel, everybody, uh, creates a piece of content and pushes it out to four or five platforms at the same time. And we exponentially are creating more and more content. But with fewer engagement at the same time, we're kind of waving the white flag and going, okay, well if my conversion rate's only 3%, then I've just got to put more people into a funnel and then another hundred people, another hundred people in to get my three people to come out of that. Without ever really addressing the root cause of that, which is you probably don't know your customers well enough. You don't know what they're thinking, you don't know them unmet needs, you don't know what they're really worried and concerned about, their beliefs and their concerns. And therefore you just think, well, uh, it's okay. This is this a never ending stream of customers out there, which is fine for very small business, right? If you've got a very small business and you've got a huge target market, you go, that's not a problem. But you reach this point where you've saturated the market. Everyone's either heard of you and not interested because again, you don't know what they're really interested in, or as I said, it just gets more and more expensive to put into that funnel or your marketing sequence. Uh, so would you agree with that? Barry, what are your thoughts?

Speaker A: Yeah, well, yeah, it's a very interesting topic. And um, we're seeing like, obviously Google platform's quite expensive to advertise on, but you're speaking to a target audience. If you look at Eugene Swartz's five levels of awareness, you go from unaware through to problem aware, uh, solution aware, product aware, most awareness. You know, you speak to someone on Google if you're advertising there, who's product or most aware. So therefore you are paying more for a click or for a lead. Um, but you're also speaking to a more qualified buyer. Now the problem with that is that you are competing against um, other companies like for like or perceivably like for like. Whereas advertising on social platforms like Facebook or Instagram, where people aren't going there to look up your product or service, if you're able to present a piece of, you know, content or an ad or a funnel, um, something that buys their attention, you can get a much cheaper click because you're reaching someone who's either at like problem or solution to where you've got a chance of influencing them more. But I think you're right because you know, I see many business owners start with entrepreneurs, start with going after a mass target market. Now in the beginning it's okay. They're trying to be everything to everyone and they're trying to find like message to market fit. Yet there does become a point in the business where that needs to change. And this is where I see a, uh, challenge that a lot of entrepreneurs face is they're too rigid in their approach to growing business. It's like they start off doing something and they get some form of result. So they keep just doing all that same stuff without ever challenging whether or not what they're doing is effective. And as you said, it's like they produce content. But do they have the metrics in place to measure which piece of content is actually peaking the curiosity of their audience? Which piece of content is actually getting the opt ins? Which ads are getting the opt ins? Like a lot of business owners aren't going that degree of testing and measuring, so how can their engagement be top rate? Because they're not doing the research in the first place.

Speaker B: Yeah, yeah, that's so true. And there's another point to that as well. There's another layer to that, is that once you are, uh, doing something that works to a certain percentage, I call this the double loop strategy is the fact that when something doesn't work, you just go back to the top and you start again and say, okay, what's a different tactic? What's a different strategy? But a double loop uh, strategy is that you look beyond that and you look at ah, above that. Okay, what are the assumptions that I made and now that I'm not testing and I'm just staying within that box, okay, my market isn't working. I need more leads. So my market isn't working. I hire a different marketer, I try a different tactic when quite possibly the real root cause of that problem is something far more unseen. It could be the fact that you, your whole brand isn't resonating with people, that your, your service isn't good enough, that people aren't shouting about you and recommending you to people. There's a whole myriad of reasons why, but no one really bothers with that. They just go, okay, well I just need to hire a different marketer. Uh, or I just need to get a different funnel. I need to change the ad. So they're not really looking for the root cause of the problem, they're just treating the symptoms. And the symptoms is I don't have enough sales.

Speaker A: Yeah, we look at the difference between like a shotgun and a stipend rifle. You know, like a shotgun has the ability to have a large spray but a very short distance. And that's what I see happens, um, a lot is that people go, and with this shotgun approach, let's throw a whole bunch of stuff at the wall and see what sticks. As opposed to the sniper who's trained in their skill set. But they can hit a target a kilometer away, two kilometers away, you know, with pinpoint accuracy. And I guess that's the difference is that I think it comes down to look at the mindset. There's a sense of, if I was to target my ideal audience, people would be missing out. Or there's not enough business out there for me to target my ideal audience. What do you think stops people from dialing right down and getting clear on that message to Market Match?

Speaker B: I think a, uh, big part of it is the mass communication tools that we touched on at the start. It's far easier for you to not have to speak to people, then build a funnel and, uh, go, I never need to speak to a customer again. Isn't this amazing? But the whole point of business is that you're in business to solve a problem. And the bigger the problem, the more people will pay. So if you're not speaking to these people on a regular basis, interacting and finding out that you haven't quite matched their unmet needs and they're buying because it's just on price, or you are, you know, you're in that, that red ocean with everybody else and there's an opportunity to go further and deeper, create more value, create more trust. But you're never going to get that if you never, ever speak to them. All you're doing is trying to second guess and come up with a message or an idea that speaks to that audience. And that's really hard to do. The best marketers do it really well. Everyone else sucks at it.

Speaker A: Yeah, I don't know. Like, do they, though? Like, I think a lot of marketers are great at marketing their own business because they understand the fundamental principles. But I think often when it comes to marketing other people's businesses, it takes a lot of time because often the business owners don't even know who their market is. So now the marketing agency doesn't just have to interview m the business owner, they've got to interview the business owner's clients to try to really understand who they're speaking to. If you're joining us live, uh, on any of the platforms, welcome. So grateful you're here. Uh, please put your comments and questions below for Rhone and myself. We'll get them m answered for you guys and hit the like button. Let us know that you're watching. I think there's going to be a reversal, though. I think we're already starting to see it. We've gone through this era where content is king, but as you mentioned, we're getting to a point where the market's becoming saturated. Uh, it's become super easy for us to create mass amounts of content through the use of software tools, through the use of VAs and so forth, uh, virtual assistants, that we're now seeing that ad costs are going up, saturations going down, and it's causing us to once again go back to the drawing board, innovate and think differently.

Speaker B: Yeah, exactly. The stat I read last year, 4600. If you've got a Facebook, uh, page, business page, you get one interaction for 4,600 people that are connected to that page. That's a shocking statistic. So, yes, different tactics. And to me it's finding the unmet needs. It's getting deeper and closer to your, to your customers as possible and asking some of those uncomfortable questions, well, what would it take for you to recommend me to someone else? Or, you know, what would it take you to buy more from me? What are those? Where are the lowest hanging fruit within that? And you, you can't get that without actually being closer to your customer. Uh, and we're in a time now, obviously, where the, just about every market, some of them have gone up, majority gone down. Every single customer on the planet has a different mindset than they had three, four months ago, where they are fearful about jobs, family, what's happening in the future. So if you're not able to get closer to that, to your, uh, prospects and your customers and better understand them where that shift has happened, then eventually that's what happens to businesses, that they don't stay in touch with their market and their market leaves them for a better offer or someone who gets that.

Speaker A: Um, someone who's more progressive. Yeah, in their approach. Like some of the best businesses and CEOs that I've met are actively like, that's, that's one of their core responsibilities is speaking to their people, constantly speaking their customers, understand the customers, needs, their desires, where, where things are being unmet. And I guess that's what builds great businesses as well. Like we had, um, Blake, um, Ray, uh, Blakely on the Livestream series early on, and he got a share. There's two types of entrepreneurs. There's the entrepreneur that creates the future out of nothing, the kind of Elon Musk and Steve Jobs, people like that. But then the entrepreneur that just looks for the unmet needs in the market. Where's there a current problem in the market that no one's meeting the need of and they create a solution for that.

Speaker B: Yeah. Ray has the business where he does, um, Spanish. Teaches Spanish. Yeah. He's an awesome guy. Yeah. And you're right. See, everybody, everybody on social media uses the same example of, uh, Henry Ford. What if I asked my audience what they want? They would have said faster horses. Right? That's a disruption model. Most people aren't necessarily a disruption model. They're in a, uh, me too business. You know, they haven't reinvented, as you said, like Elon Musk. Everyone else is really just saying, okay, where in this market is the unmet need? A great example is something as simple as ubiquitous as coffee. Right. Everybody wants to take away coffee. What they do is they go up and they sign up, they go into somewhere and they wait around for four or five minutes while the barista makes them a coffee. Now, there's an unmet need there in the fact that nobody wants to wait that four or five minutes. So if you can create and there are some apps out there, if you can say, well, if I'm two minutes away and I ordered in and get there and I pick it up and I get to the train station, awesome. I'm going with that caffeine instead of the four around that right now. I've got to stand there and wait and hang my phone and go. And this is, this is an unmet need. So, yeah, absolutely, all the time. And that ties into hyper normalization of people just not, not getting what you do and why you're different and, and valuing that because you're not really tapping to the unmet needs. Oh, my God. Barry and his company really get me. You know, they, they truly get me. They talk in my language. They. I understand the beliefs and the concerns that I have are being met by this, this company and this person, this brand.

Speaker A: Yeah. And there's a difference between, like, generating leads and generating clients as well. You can generate hundreds of leads every week, but are those leads an ideal fit for what you're offering? Right. Just because they opt in doesn't mean they're going to convert to a client. That's wasted money. Um, it's inefficiency. You've got a bunch of questions coming in if you're joining us live. Uh, welcome. Please post your questions, comments below. Myself, uh, and Ronan are going to answer for you. Question from Harris, um, from Perth. Question for Ronan. When it comes to building Mastermind, Groups in different cities and countries. Have you noticed any unique differences in terms of challenges and opportunities that they have?

Speaker B: Uh, the challenge is the timing. So that's one. Uh, the other one though is there's also an opportunity for that. It's the fact that you get America, uh, to far more gung ho Australians. We're quite reserved. I'm also from Britain. We're very reserved. So there are subtle nuances. Also Australians, as much as they might think they're innovators, most things happen in the States and then four or five years later Australians are doing that. So there's, there's the opportunity to, to network outside of your, your peers, your PLU's, people like us that all talk the same, all read the same blogs or go or went to the same school or follow the same people. You have that opportunity for that real diversity. So the plus and minuses, currency exchange is a downside, US versus Australia. So there's plenty of pros and cons. Uh, but overall the more diverse group of people you get, the more, the more better results you get because you're just getting uh, somebody else that's challenging your assumptions and your biases.

Speaker A: Yeah. Do you notice there's any differences in the types of challenges that the business owners have or mastermind people have in different countries?

Speaker B: I don't think so. The challenges are really, everyone has the same challenge. How do I turn all of this content out there and apply it to myself? How do I get some context around what does that mean to me? What's specific about that? Because we all know that information is free. We're flooded with it. We talked about earlier about how much content out there. So we're not short of content, but we are starving of the context. How does that apply to me? My business is different. I don't quite understand that. So that's universal is your ability to find the right person and the right people around you that give you that context, that allow you to see things differently than you hadn't before. Uh, to me, that is where the value is in any kind of coach, mentor, expert that you pay for. That's what you're hoping for. You're hoping that they're going to give you the right context to allow you to apply that information in the right way.

Speaker A: Yeah. It's interesting. We just wrapped up our members event last week and one of the favorite sessions I have is when we break them into smaller, uh, groups, what we call tribal council. They get an opportunity to converse with one another and help each other solve Their problems. It is interesting that, you know, you put a bunch of business owners together and they've all got different businesses, they've all got different upbringing experiences. But the transformation is very, very impactful because often it's just a perspective twist that makes a change. You know, we have problems because we, number one, we actually perceive them as problems first and foremost. So we label them, which brings a lot of negative connotations there. We kind of almost build them in a box inside of our mind which, which prevents us from seeing opportunities or experiencing opportunities outside of that. And so having people around you that can challenge your thoughts and your concepts as you shared can be a huge opportunity for them to obviously see things differently, but have that resolved as well. We've got a question here from Kevin from Sydney. What are Ronan's usual go to digital marketing and automation tools when launching digital marketing projects?

Speaker B: Uh, in some ways I'm actually anti tools. Having said that, we do attach artificial intelligence to beliefs and concerns to measure that. To me, the tools and the tactics come in and out of fashion. They get satirized, they get used. Uh, I saw something recently from Seth Godin that just said that so many people that are in the funnel business and um, get this upsell and buy this, they're not around four or five years later because they just churn and burn and the market moves and it's no longer relevant. So there isn't one the word work for that depending on your business. This is a general thing is find ways to get, as we talked about earlier, get as close to your customer as possible and then scale up with a tool that makes that easy for you.

Speaker A: Yeah, yeah, yeah, good point. Um, some tools that we use here we recommend like obviously click funnels, building funnels, landing pages like we've used a bunch but I just find it to be super, super easy uh, to build funnels and there's a bunch of pre made templates it's very easy to use, very easy to connect in, uh, active campaign for email automation. But also we can do a lot of different automations that trigger certain actions in the business, uh, within my team as well. And then zapier, you can't go past zapier to connect multiple platforms together. Um, as well, what I often say there with anything is to first work it out on paper or work it out on the whiteboard what you want to create before you go and try to find tools because it's very easy to go, oh, we just need a CRM and find a CRM. But you Get a year down the track after uh, using it and implementing all your data into it to find that it doesn't actually do what you need. So I think first and foremost, like understand again some of the principles your clients. Like understand what you need as a business, like what problem you're trying to solve to then understand what solution you can apply to that problem.

Speaker B: All digital. Anything that you apply digital to your business should increase trust with your clients and your audience and in your prospects. Anything else that makes it harder for them and just decreases trust. So we all go, oh, what's the greatest technology? Okay, that's great. Put them into a CRM only to find out that they've got to do all these extra clicks, um, install a great, ah, phone system only to find out that every message says, you know, we experience a higher volume of calls. Which just the third time you've had that call, you go, okay, well I know you're lying to me. The technology you've put in there is decreasing trust with your prospects and your, and your customers. So any technology really needs to do that. One thing. Does this enhance and increase trust with my customers? And if not, eventually it's going to lead to churn and people leaving because they're dissatisfied with the box and the technology that you've forced them to communicate with.

Speaker A: Yeah, it's a good point. I want to circle back to the second. There's a couple of questions here. I want to circle back to an earlier point that uh, where we start to make conversion rates and measuring KPIs and things. Before I do though, Kevin, uh, from Sydney. What are your favorite business cases that would make mastermind groups really effective?

Speaker B: Business cases?

Speaker A: Yeah. I'm not sure I fully understand the question. What is his favorite business cases that make mastermind groups really effective? Let's talk about what makes an effective mastermind.

Speaker B: You talked about earlier about the labeling something a problem and then it being seen as a negative. I think it's only when you get into a real group of people, of peers and you're surrounded by people and you figure out no one's got their shit together, no one's got it all figured out. Um, uh, our mutual friend Charlie Vallow, a couple of years ago, he said to me, he said, look, if 80% of business is uh, going under, you've got to assume that 80% of people don't know what they're doing. And uh, if you come, uh, and you come with that prism, you start to go, okay, well I haven't got it all figured out and you let go of the ego and you go, let me surround myself with people that, that know what I don't know that can help me with that. So it's detaching some of the ego to be in that group and also having the willingness to genuinely help other people and see them succeed, because that comes back twofold. So you have to have that, I see it as, you have to have that openness and genuinely enjoy helping other people solve their problems within that group. And then you create that spirit where people will go the extra mile for you. We'll help you out, we'll recommend or get you to that point where you're stuck and past that.

Speaker A: That ties in very beautifully to the beginning of the conversation though. Uh, when it comes to like marketing and content creation, things like that, I think that, you know, we need to be intentional with what we're doing. Like if I'm going to spend, invest five minutes of my time or half an hour my time, an hour of my time, like, what's, for what purpose? You know, like, and what's the ROI in that? Ah, is this providing me some level of fulfillment or fun or enjoyment? Is it providing me with a financial return? Is it providing me with some sense of inspiration, like why are we doing what we're doing? So it's the same with the mastermind, like showing up there and being intentional with the way that you show up, the way that you support others. But marketing business is the same, like, are you creating content? Are you putting out campaigns that actually help make your clients or your prospects life easier, more fulfilling? Or are you just doing it because Gary Vee or someone else has said, hey, you need to produce 52 bits of content a week to be successful in business?

Speaker B: Yeah. I mean, I've got a quite contrarian view about customers. I actually think they're a scarce resource and uh, you should be treated as such. And this ties into the first part about hyper normalization and mass communication tools. Everyone wants to find a way to send out as much information to everybody as possible and get people into all these funnels and everything. But to me, good, great customers are a scarce resource. They're thin on the ground. So if you want really valuable, high paying, amazing customers that are going to stay with you, you've got to treat them as a scarce resource, not, oh, it's all right, I'll just put another hundred people through the funnel. It doesn't matter to be right. There's more people out there. And when you have that attitude, you start to service them better. They see the difference. You create greater amounts of trust, they're more likely to recommend you, more likely to stay with you longer, more likely buy more from you. So if you just treat customers as scarce resource instead of just this finite amount of they're all out there, there's millions of them. Your business will grow exponentially.

Speaker A: Yeah, yeah. I guess it comes from a shift in perspective too. It's like, are we going out there to focus on finding as many prospects as possible or are we going out there to convert as many as possible? You know, like, I guess that's the thing as well. Like I talk a bit about in the book, um, there's a section there that I talk about in, um, KPIs around the five ways to grow a business through acquiring leads. Conversion, average sale, lifetime variant, profitability. And most business owners that we meet are like, oh, I've got a leads problem, I need more leads. Whereas when you run their numbers through, you realize that leads are often the last thing they'd be focusing on for a couple reasons. Number one is because they haven't got a leads problem, there's a bigger hole in their funnel, in their bucket somewhere. The number two, to acquire more leads generally costs more money. So it's more beneficial and advantageous to focus on improving your conversion rate, improving the average sale, improving the time, which they're going to stay with you, doing business with you and transact with you and improving profitability before leads. Because if you can go and increase those areas even by 5 to 10%, you then go and spend money to acquire more clients. Your whole business starts to grow exponentially. Because m you're making, you're generating so much more traction off that lead. But if you focus on that, why, there's bigger holes in the bucket.

Speaker B: Yeah. And that ties into the double loop strategy I was talking about is your problem is not necessarily the root cause of something, it's just a symptom. I need more leads. Our symptom is my business isn't growing. So you go, well, you jump to the first, easiest one. I just need more leads. Actually, no, there's far more pieces to the pie for that to work. So, yeah, you're spot on.

Speaker A: Yeah. What do you reckon the biggest challenges, um, entrepreneurs face in the coming years then, with this oversaturation of content, mass communication, so forth?

Speaker B: I would say it's still the same issue everyone's facing that can you validate your idea or your business and grow it to a point that it's successful. However, you want to define that before you kind of reach burnout. Because so many businesses predominantly stop because they've just run out of energy. They probably zombie business. You might turn over 80, 100, 120,000, whatever success looks like to you. But you're doing it at such a toll on your mental capacity as well as maybe your physical capacity, and you never reach that next level of okay, I can reinvest in more systems vas something else that can take that next level. And again, looking at those early things, you know, profitability and uh, what's my ideal customer? Am I attracting them at the moment? Do I find more of, you know, amazing customers that love my work and which means I've got to get better at what I do. So it's that tipping point of, you know, a couple of years in and going, okay, I'd love to spend more time with my customers, I'd love to service them, I love to give them more value, but I can't because I'm stuck in this, in this trap. So I think it's, it's that fulcrum of getting that past that tipping point. Um, I see that as the hardest part for people.

Speaker A: Yeah, yeah. What was kind of coming up for me as you're sharing that is like, do we as business owners, do we as entrepreneurs actually know what we want and is what we want what we want, or is it our perception of what we perceive we need to feel like we belong, to feel like we're successful, to feel like we fit in?

Speaker B: Yeah. And that's something that transforms. So we work with mid cap organizations where they've kind of reached that point, entrepreneur scaled this business, it's reached a certain level and then they finally realize as they attain all the monetary things that they're told makes them successful, that they stop and go. Actually it doesn't fulfill me. My employees aren't happy or my customers aren't happy or my vision of what uh, I really want, an impact I want to achieve isn't there because they've been sold and they've bought into this dream of this is what I need to be successful, or this is what the expectation is of a successful business looks like. And scaling and growing more revenue for the sake of it isn't always the right move. If you can be content or success looks like to you that I've got, uh, 20amazing clients and you know, I work 30 hours a week. I got a, I got a friend here in Melbourne that does that. He's got, I don't work past 30 hours. I won't do that. And even that 30 hours is a bit similar to you. Someone else is doing the majority of the work. These are just coffee chats and meeting other people and doing stuff that successful looks like to him, he doesn't need five more clients because he's defined what success looks like for him, which is 30 hours a week, and he might go down to 22. He might just do three days a week. Um, so, so he's very, very clear because similar to you and Charlie that we talked about, he's been on the other end where he's built a business and, you know, 100 odd hours, 80 hours being in debt, um, trying to scale it, doing all of those things and trying to run a business that he thinks that he should have had. I need to realize, well, I didn't have any fun doing that. Let me, let me find a business that works for me.

Speaker A: Yeah, yeah, like I've said it probably, I think past livestreams, but Mark Manson's book the Sublime Not Giving a Fuck was a bit of an aha for me. When I was reading a section there, it's like, are your goals actually your goals? And I guess I'd never stopped to question them in the past. And, and reading that, I was like, oh, are my goals my goals? The moment that I start in contemplation to have the question, I realized that what I was chasing, what I was going after, was actually not what I really wanted. But that was also a significant turning point too, for me to actually move towards getting what I want. And it keeps changing. It's like our perception right now, in this here moment of what we'd like next week or next month or next year is based on our perception right now and based on the experience we've had now in a month's time, in a year's time, with time going by and with experiences happening, that perception changes. My goals and my ambitions now are very different to what they, uh, were 18, uh, years ago when I started a business. Very, very, very different. And I think it's good that we schedule time regularly to stop in and, you know, sit in that contemplation and go, okay, cool. Like, are my goals aligned with what I'd like? Are my goals aligned with what I like for myself and for my family, for my future? Uh, are they making me happy? Am I enjoying the journey I'm on right now? If not, like, freaking change it. Don't keep doing the same shit and then whinging and bitching and Moaning and groaning and complaining to your partner that you're not enjoying life. Like you have the opportunity to consciously create your future, but it starts with you consciously creating it and not just existing in the current realm of which you are right now.

Speaker B: And, uh, the other party. That's so true. And the other part of that same book is that, uh, he talks about being 100% responsible, responsible for your actions after something happens to you. So you talked about, you know, instead of bitching and moaning, you go, oh, you know, I don't have the right customers or I can't scale this, or if only has more money. Whatever those stories are, the responsibility is okay, uh, I'm dealt this hand. You know, somebody might steal from your business. I know you had a huge epiphany in your business and were treated. You have your responsibility of how you react to that defines your next stage and how you come back from that. So love that book because there are so many lessons within that, not just the two we shared.

Speaker A: Yeah, absolutely. Ronan, um, how can the people that are watching today, connecting with Transformers and see the amazing work that you guys are doing?

Speaker B: Yeah. So the website is, uh, Transform TRNs F O R M IO We've got the A out of there. And also I'm very active on LinkedIn. I'm just Roman Leonard. You can find me on there as well.

Speaker A: Outstanding. We'll drop a link below as well. Um, mate, question I'd like to ask everyone who's on the show is that, uh, you know, knowing what you know now and having been through or you've been through, if you were to have a conversation with a 10 year old version of you, what advice would you give him?

Speaker B: It'll all work out in the end. That's all I'd say. Uh, I think that we can't predict our future. Nobody can. So your ability to just kind of continue to improve, roll with the punches. As uh, I said, how you handle adversity and how you handle everything that happens to you defines what you end up doing. So if I could tell, uh, a 10 year old, he probably wouldn't listen. It's like, yeah, he was this old bold guy, he knows nothing. But as a 10 year old, if it sunk in, I just say that it'll just, it'll all work out.

Speaker A: Yeah, I love that. Uh, outstanding. Uh, and if you haven't yet, uh, grab a copy of my book, the Path to Freedom, the nine steps to create a Highly Profitable Business that Works without you. Uh, pre sales are on now to 3rd August with a bunch of fantastic bonuses. If you click on the link Rafi, put that below. The bonuses will stop. Um, on the 3rd of August, though, uh, it's just for everyone that's watching the livestream series between now and then. So if you haven't grab a copy now and also get a copy of your team too, so they can be on board with the journey for you. Uh, building a business that works without you. Ronan, so grateful to have you on the show again, dude. It's been a little while and, uh, looking forward to coming in for dinner again when, uh, Covid opens back up and I'm in Melbourne.

Speaker B: You are always welcome in my Hazbury.

Speaker A: Yeah, Ronan's wife makes the best, which just chatting before we went live, she makes the best buffalo, uh, cauliflower and vegan chicken that I've had in my life.

Speaker B: And then we had with the last, the last Mastermind dinner we ran. Someone said this is the best. Uh, we did lemon tiramisu and just chocolate mousse that he'd ever had. So, um, so, yes, I want to say we. Yes. Yeah.

Speaker A: So if you ever get invited to Ronan's house, uh, you won't walk away hungry. The conversation will be fantastic and you'll have a great night. Thank, uh, you so much for everyone who's watched us from wherever you are in the world today. Make sure the like button let us know you're watching and also start a watch party. Ronan, so grateful, dude.

Speaker B: I likewise, Ray. Thanks for having me on the show. Appreciate it. Great luck with the book and the launch. Uh, it's going to be amazing.

Speaker A: Yeah. Thank you. Thanks everyone.

Speaker B: Bye.

Speaker A: Bye. Thanks.

Speaker B: Bye.

Speaker A: Thank you so much for tuning in to this episode of the Game Changers podcast. There's a couple things, things I'd love you to do to help us and help yourself to spread the message further. Uh, um, make sure that you like the Game Changers on Facebook, Instagram, uh, YouTube, Twitter, LinkedIn. Uh, please subscribe by clicking the link below to ensure that you keep up to date with the weekly episodes we, uh, share here at the Game M Changers podcast with amazing entrepreneurs and business owners around the world. And of course, like, if you're in a position where you may be overwhelmed with business or looking for a way to grow faster, more effectively and you realize that the key to success, success is being surrounded by amazing people who have been there and done that before. I'd like to invite you to apply to have a game plan session one on one with one of my team here at the Game Changers. There's no cost if you get through, uh, all that we ask is that you are doing a minimum of $250,000 per year to really be able to utilize the strategies and tactics and the mindset shifts that we share with you. Uh, that you're coachable, that you're a decent person and you're, you know, you're willing to take on board some advice. If not, that's totally cool. Uh, but I know for me, I wouldn't be where I'm right now without the support of so many mentors and coaches and resources along the way. And I'd like to pay that forwards and give back to you the opportunity to work with, uh, us, uh, one on one for free, to put together a customized game plan. And the reason we're doing this is a couple of things. Number one is that sometimes it's just the smallest thing that can make the biggest difference. And, uh, I think that entrepreneurs and business owners have the option to change the world. And if we can maybe help you to make the smallest shift to change your life and you, your world, uh, you're changing ours in return. The second thing is that we are always looking for amazing clients to work with and to welcome into and invite into the Game Changers community. And so if you end the call, you do feel that there's a huge amount of value there, uh, that we feel that there's a great value fit there. We can have a conversation about working together, but, uh, this game plan call, there's absolutely no obligations to work with whatsoever. Allow us to help you with, uh, the years and years and years of knowledge that we have in growing and scaling great companies. And, uh, I think that business owners are the future of the world. If there's a way that we can help you to create a better business, more profit, more fulfillment, more fun, I would love the opportunity to do that now. So click the link below, book a game plan session, make sure you follow us on social, and start to date with the latest episodes of the Game Changers podcast. My Name's Barry William McLidney. Thank you so much for your support and look forward to seeing the next one.