The CMO Podcast with Fexingo · 2026-07-21 · 12 min
This episode explores how chief marketing officers are deploying AI agents - not just chatbots or generative content tools - to autonomously adjust ad spend, creative rotation, and audience targeting in real time. Lucas and Luna break down a specific case: how a mid-size DTC brand called Olli Goods used an AI agent from a startup called Agentic to reallocate its Facebook and TikTok budgets every 15 minutes during a 72-hour flash sale, boosting ROAS by 34 percent while cutting wasted impressions. They discuss the difference between AI assistants and AI agents, the risks of handing over budget decisions to algorithms, and why CMOs need to set hard guardrails before letting agents loose on live campaigns. The episode also touches on the broader trend of marketing becoming more engineering-driven, and what it means for traditional creative-led roles. Listeners will walk away understanding exactly how AI agents differ from what came before, and one concrete framework for piloting them safely.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Glossier Built a Community-First Beauty Brand72 / 100How CMOs Are Using Gamified Loyalty Programs75 / 100
How CMOs Are Using AI Agents for Customer Retention85 / 100How CMOs Use AI to Predict Campaign Performance Before Launch82 / 100How CMOs Are Using Branded Newsletters to Drive Revenue73 / 100
