The CMO Podcast with Fexingo · 2026-07-13 · 10 min
CMOs are building digital twins of their target audiences - synthetic data replicas that simulate how real people respond to ads, emails, and landing pages before a single dollar is spent. Lucas and Luna unpack how PepsiCo and Unilever are using this technique to cut campaign waste, reduce A/B testing time, and predict ROI with surprising accuracy. They discuss the ethical guardrails around synthetic data, the cost savings (up to 30% on testing budgets per one CMO's report), and whether digital twins could eventually replace focus groups entirely. A concrete look at a quiet revolution in marketing simulation that's already reshaping budget allocation in 2026. #DigitalTwins #MarketingSimulation #SyntheticData #CMO #PepsiCo #Unilever #CampaignOptimization #AdTesting #ROIForecasting #AIMarketing #DataPrivacy #ConsumerInsights #MarketingROI #PredictiveAnalytics #BudgetEfficiency #FexingoBusiness #CMOPodcast #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How CMOs Turn Customer Feedback Into Product Roadmaps76 / 100How CMOs Use Zero-Party Data to Fix PersonalizationHow CMOs Measure Marketing ROI Without GuessworkWhy Your Best Customers Leave Without Saying GoodbyeWhy CMOs Are Killing The Brand Fund
