How Patagonia Gave Away Its Company to Fight Climate Change

Episode notes

When Yvon Chouinard transferred ownership of Patagonia to a climate trust in 2022, he gave up a billion-dollar business. This episode explores the strategy behind that decision - why the founder chose a trust over a foundation, how the company's mission-driven structure actually works, and whether other CEOs can follow this model. Lucas and Luna break down the legal mechanics, the financial trade-offs, and the reaction from investors and competitors. They also discuss what Patagonia's move means for the broader conversation about corporate purpose and profit. #Patagonia #YvonChouinard #PurposeDrivenBusiness #ESG #CorporateGovernance #ClimateAction #BusinessStrategy #MissionDriven #BillionaireGiving #TrustVsFoundation #Leadership #Sustainability #BusinessPodcast #Business #TheCEODiary #FexingoBusiness #CEOStories #ProfitAndPurpose Keep every episode free: buymeacoffee.com/fexingo

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