The CEO Diary with Fexingo · 2026-07-23 · 10 min
In Episode 133 of The CEO Diary with Fexingo, hosts Lucas and Luna explore how Ferrari has maintained its position as the world's most valuable luxury automaker by deliberately limiting production, controlling its brand narrative, and leveraging motorsport heritage. The episode centers on Ferrari's unique business model: producing fewer cars than demand dictates, which preserves exclusivity and allows for sky-high margins. Lucas breaks down Ferrari's 2025 delivery numbers - around 14,000 cars - versus aspirational rivals like Lamborghini and Porsche. The conversation also touches on CEO Benedetto Vigna's strategy of balancing electrification with tradition, Ferrari's F1 marketing engine, and how the company's brand equity supports a market cap north of $75 billion. A quick behind-the-scenes moment about listener support via buymeacoffee.com/fexingo is woven in naturally. No fluff, just one focused angle on scarcity as a business strategy.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Jorgen Vig Knudstorp Saved LEGO from the Brick52 / 100How Indra Nooyi Remade PepsiCo for the Long Term70 / 100How Pixar Saved Itself from Disney and Then Saved Disney73 / 100How Ford CEO Jim Farley Bet the Company on EVs with a Fleet of Mustangs76 / 100
How Nvidia Reinvented Its Business Model Twice65 / 100
