The CEO Diary with Fexingo · 2026-08-09 · 7 min
In this episode of The CEO Diary, Lucas and Luna explore the surprising comeback of Lawson, Japan's second-largest convenience store chain, under the leadership of CEO Sadanobu Takemasu. After years of stagnation and intense competition from 7-Eleven and FamilyMart, Lawson bet big on a radical idea: turn every store into a community hub. Takemasu, who took the helm in 2022, slashed product variety, introduced fresh meal prep and local produce, and turned stores into pickup points for everything from dry cleaning to government services. The result: same-store sales up 6 percent in fiscal 2025, and a blueprint for convenience retail in aging societies. Lucas and Luna dig into the numbers, the cultural shift behind the strategy, and what other retailers can learn about failing fast and listening to local communities. They also touch on the risk of over-committing to a niche in a market that still demands convenience. It's a case study in how a 'boring' industry can surprise you with innovation.
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