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The Business of Cybersecurity

When Identity Becomes The Front Line Of Cybersecurity

The Business of Cybersecurity · 2026-05-20 · 23 min

Episode notes

What happens when the biggest cybersecurity weakness inside your organization isn’t your infrastructure, but the people using it every day? In this episode of Business of Cybersecurity, I speak with David Cottingham, president of rf IDEAS, about why identity has become one of the most targeted attack surfaces in modern business. From phishing attacks powered by AI to the growing risks tied to compromised credentials, David explains why traditional password habits continue to expose organizations across healthcare, manufacturing, finance, and enterprise environments. Our conversation looks at the uncomfortable reality that while businesses have spent years hardening infrastructure, attackers have shifted their attention toward human behavior. David shares why fully passwordless environments may still be out of reach for many organizations, but why the move toward stronger authentication methods, secure second factors, mobile credentials, passkeys, and biometric workflows is already reshaping how businesses think about trust and access. We also discuss the growing tension between stronger security and employee productivity.

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