The Business of Content with Simon Owens · 2026-06-04 · 57 min
My newsletter: When Will Richards first started compiling news about startups, he wasn't trying to launch a media company. He was working at a family office and needed a better way to track what was happening across the Australian startup ecosystem. After realizing there wasn't a single place that aggregated all this information, he began sending out a weekly email. That side project eventually evolved into Overnight Success, a newsletter read by thousands of founders, investors, and startup operators. But Richards didn't stop at building a newsletter. He's since expanded Overnight Success into a broader business that includes sponsorships, a startup database, and an investment syndicate. In our interview, we discussed how he grew within such a narrow niche, why a small audience can still attract major sponsors, and how he's turning years of startup coverage into a valuable data product.
This platform is powering over 180 local newsrooms75 / 100This print magazine is thriving by treating itself like a collector's itemThe software company that's quietly building a media empireHow a coaching conference turned into a seven-figure media businessHow a weekly PDF became one of Africa's most innovative news products