The Bulletproof Marketer · 2026-01-30 · 39 min
Welcome to the new 2026 season of The Bulletproof Marketer! Christopher Tompkins tackles the biggest mistake marketers make every year: waiting until January to plan. If you're already behind on your 2026 planning, don't panic. Christopher shares battle-tested strategies to salvage your marketing plan, get CEO buy-in, and set yourself up for success even when you're starting late. In This Episode, Christopher breaks down why January planning sets you up to fail and how to get your CEO to actually listen. The secret? Speak their language and lead with what matters most to them. He shares the 30-minute meeting approach that actually works. Learn the "Greatest Hits Strategy" for repurposing top-performing content from last year while you finalize your big plans. Christopher also covers when to push back on sales requests, why quarter-by-quarter planning beats annual presentations, and how to stop getting blamed when sales dips. The Bottom Line: Start with what drives revenue, use proven content to buy time, and make this the LAST year you wait until January to plan. Key Takeaway: Your job isn't just creating strategies for the company. It's marketing those strategies TO the company.
Episode 06: Accountability Is the Missing Layer in Your Marketing Strategy44 / 100Episode 05: Stop Treating Your Marketers Like Short-Order CooksEpisode 04: Why Sales and Marketing Teams Keep Failing Each OtherEpisode 03: List Hygiene Beats Fancy AutomationsEpisode 02: Stop Drowning in Execution and Start Leading Strategy