581. The Science of Cool: How to Make Your Brand Stand Out

Episode notes

In this episode of The Brainy Business podcast, Melina Palmer welcomes Troy Campbell to explore the intriguing science of cool. Many believe that being cool is an inherent quality, but Troy reveals that there is a psychological foundation behind what makes something or someone cool. As the chief scientist at On Your Feet and a repeat guest on the show, Troy brings a unique blend of scientific insight and artistic creativity to the discussion. Listeners will learn how the concept of cool is defined by the ability to autonomously break societal norms in a positive way. Troy shares fascinating examples from music and culture, illustrating how brands can leverage this understanding to enhance their identity and

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