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Index/Marketing/The Bottom Line: Ecommerce Tactics for Profitable Growth
The Bottom Line: Ecommerce Tactics for Profitable Growth artwork

Wild Bird's Nate Gunn: The Product Pivot

The Bottom Line: Ecommerce Tactics for Profitable Growth · 2026-04-22 · 45 min

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Episode notes

Nate Gunn spent nearly a decade building Wild Bird before it finally broke through. In this episode, Cody sits down with the co-founder and CEO to talk about what actually turned the business around - a full product pivot during COVID, two years of selling out on pre-orders, and the financial clarity that came from bringing in the right partners at the right time. Nate shares the three things that took Wild Bird from low seven figures to landing all 1,800 Target doors: getting honest about the product mix, investing in financial structure, and expanding into every channel where their customers actually shop. If you run a DTC brand and you have ever wondered whether the plateau you are in is a product problem, a marketing problem, or just a timing problem, this episode is worth your full attention. Subscribe for more conversations on DTC strategy, eCommerce marketing, paid media, and LTV optimization. Grow your bottom line: Tune in now.

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