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🧬 Sales Funnels, Patents, & Cell-Based Milk: TurtleTree’s Early Bets | Fengru Lin Rerelease (2/3)

The Biotech Startups Podcast · 2026-07-02 · 25 min

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Episode notes

The Biotech Startups Podcast is powered by Excedr - helping life science startups accelerate R&D and commercialization with founder-friendly equipment leasing. Skip the upfront costs, stay lean, and focus on breakthrough science. As a TBSP listener, you can get exclusive perks through Excedr's partner network - special savings, promotions, and more. Explore these offers today: "Sales is really a numbers game. It's about how many you can fill at the top of the funnel and how many you can convert over time." In this episode of The Biotech Startups Podcast, host Jon Chee continues his conversation with Fengru Lin, CEO and co-founder of TurtleTree. Fengru shares how rigorous sales training at Salesforce and entrepreneurial autonomy at Google Cloud shaped her approach to customers, investors, and organizational change - then traces how a cheese-making hobby, poor dairy supply chains, and exposure to cell-based meat and seafood startups led to TurtleTree’s founding, early patents, and strategic pivot toward precision fermentation of high-value milk proteins.

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