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Index/Sales/The Bill Caskey Podcast
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Why Your Prospects Lie (And How to Stop It)

The Bill Caskey Podcast · 2026-05-13 · 18 min

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Episode notes

You've heard "buyers are liars." But what if the problem starts with you? In this episode, Bill Caskey breaks down five specific shifts that stop your prospects from shading the truth and create the kind of honest sales conversation where you can actually help. What You'll Learn: → Why salespeople have trained their prospects to lie → How to separate the symptom from the real problem → What high-income producers do differently to create an environment for truth → The right way to ask questions that get beneath the surface → Why your closing rate is a diagnostic tool - not just a scorecard ️ FREE EVENT - The Two X Leverage Code Wednesday, May 20th | 7 PM EST. Register → 12 Bold Moves - Audiobook: Want to break free and soar to new heights? "12 Bold Moves" the Audiobook, is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your FREE copy now at . Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com . Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at .

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