The Benefits Playbook · 2026-04-02 · 36 min
Employers are not “stuck” with a broken healthcare system because it’s too complicated. They are choosing to hand over control of something that hurts their workers and wastes money. The answer isn’t more wellness programs or better deals with insurance companies. The real answer is to treat employee healthcare like what it is: a broken business system that needs to be fixed, just like any other supply chain problem. In this episode, Dr. Eric Bricker challenges common myths about employer healthcare. He explains why healthcare apps can’t work as easily as booking a vacation online and how powerful companies and complex rules keep the system from changing. He shares how one company kept its healthcare costs steady for five years by taking ownership and focusing on what really matters: putting employees first. - “ That's why creative destruction is so important in healthcare because new entities need to come in and rejuvenate the space. The amount of creative destruction in healthcare is abysmally low. All of the existing institutions in healthcare have been there for decades, if not centuries.
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