The Bar Business Podcast · 2026-08-10 · 10 min
Having a bestselling cocktail does not mean you have a signature drink. A bestseller moves units. A signature moves people. In this episode, I’m breaking down what turns an ordinary cocktail into something guests photograph, talk about, recommend to friends, and associate specifically with your bar. We’ll cover the five things a signature drink needs, how to identify a potential signature using your PMIX, how to create one if you don't already have it, and how to use your staff, menu, pricing, and social media to turn that drink into marketing. Because one drink people remember and talk about can be worth more than another promotion you're constantly paying to run. Start Here Own, run, or manage a bar? Join Bar Business Nation. An EXCLUSIVE private Facebook group for bar owners and operators who want better ways to run the business. Ask questions, hear what other owners are dealing with, and get ideas you can actually use. Join here: → Additional resources Grab the books “How to Make Top-Shelf Profits in the Bar Business!” and “Menus that Sell” here: →
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