The B2B BRAND180 Podcast with Linda Fanaras · 2024-11-14 · 22 min
In this episode of B2B Brand180, Linda interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris . Linda and Eisha discuss strategies for productizing B2B services, including the benefits of creating recurring revenue through more standardized, scalable offerings. Eisha shares examples, practical steps, and common pitfalls to avoid in the productization process, alongside insights into how AI integration can further enhance service productization. 01:19 Understanding Productization in B2B Services 03:06 Examples of Productizing Services 06:02 Benefits of Productization 08:10 Common Mistakes in Productization 11:56 Cultural and Organizational Shifts 15:48 Leveraging AI in Productization 17:28 Vecteris' Approach to Productization 18:50 Rapid Fire Questions Eisha's LinkedIn: Eisha's Books: Productize: The Ultimate Guide to Turning Professional Services to Scalable Products Fearless: How to Transform a Services Culture and Successfully Productize Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: How ready is your brand for growth?
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