The B2B BRAND180 Podcast with Linda Fanaras · 2025-04-07 · 27 min
In this episode of B2B Brand180, Linda interviews Dan Balcauski, founder and chief pricing officer at Product Tranquility. They discuss strategies for effective pricing in the B2B SaaS space. Dan shares insights on the importance of understanding customer value, the nuances of price metrics versus value metrics, and tactics for implementing price increases. The episode provides valuable advice for SaaS companies seeking to optimize their product pricing strategies. 01:55 Understanding SaaS Pricing Challenges 04:47 The Services Model for Pricing 08:21 Strategies for Entering Competitive Markets 19:22 Executing a Price Increase 23:30 Rapid Fire Questions More info on Dan Balcauski: Linda's LinkedIn: Millennium Agency: Brand Strategy | Marketing | Web Design: How ready is your brand for growth? Take the free Brand180 Reality Check: 12 quick questions to uncover your biggest brand blind spots before your next stage of growth. YouTube Channel: Linda's Books: Claim Your White Space Passion + Profits: Fueling Business and Brand Success
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