B2B Videos That REALLY Work: Turn Complex Stories Into Revenue with Stewart Cohen
The B2B BRAND180 Podcast with Linda Fanaras · 2026-03-30 · 17 min
Episode notes
In this episode of the B2B Brand180 Podcast, Linda sits down with Stewart Cohen, Founder of SC Pictures, a boutique production company specializing in high-impact video storytelling for B2B brands. Stewart shares how companies can use video not as “content for content’s sake,” but as a strategic tool that advances real business goals, clarifies complex ideas, and strengthens long-term brand perception. The conversation explores how B2B teams should think about ROI from video, why storytelling and audience alignment matter more than technical polish alone, and how thoughtful pre-production, emotional resonance, and stakeholder alignment can make or break complex video projects. Stewart also explains how to plan for multi-format distribution and why brands should continuously refresh their visual content rather than overextend aging assets.