The Approved Perspective · 2024-04-04 · 59 min
Get ready for an eye-opening episode as SaaS Founder and host, Preston Cone dives into the nitty-gritty of email marketing strategies with industry expert, Ben Billups. With a focus on list growth and engagement, Ben shares invaluable insights from his extensive experience across various sectors. Who better to spill the beans than LinkedIn's Top Email Voice? Whether you're a pro or just starting, there's something here for everyone. Insider Scoop: Ben spills the tea on how to wield identity resolution tools like a pro, ensuring your emails hit the right spot every time. Plus, he's dishing out tips on validating email lists and keeping those deliverability rates sky-high. Content that Connects: Learn why content is king and how to make sure yours stands out in the inbox. Ben's all about personalization too - find out why treating your subscribers like VIPs is the secret sauce to email success. SMS Marketing Unpacked: Ever wondered about the rules of the SMS marketing game? Ben's got your back. He breaks down the dos and don'ts and shares how to model your audience for max impact. Practical Tips for the Win: Get ready for some serious growth hacks.
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