The Accommodation Show · 2026-05-12 · 42 min
Don't forget to subscribe! I have spent a lot of time thinking about the obsession our industry has with growth at all costs. We are constantly told that bigger is better, but after chatting with Elle Knight, I am more convinced than ever that better is actually better. Elle has built an incredible portfolio of 170 properties across New Zealand, but she has done it with a philosophy that puts people and solid foundations ahead of raw numbers. In this episode, I wanted to explore how a former business lender for a major bank manages to scale a hospitality empire while keeping her feet firmly on the ground. Elle’s journey started under immense pressure - leaving a corporate career to care for her son - and she turned a side gig into a national brand called My Stays. We discuss the importance of not rushing the logistics and why trying to manage a property remotely, without a local soul on the ground, is a strategy that often fails to deliver real quality.
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